[Remote] Hotel Level Marketing Manager - Digital Creative Strategy (contract)
Note: The job is a remote job and is open to candidates in USA. Hilton is a globally recognized hospitality brand seeking a dynamic professional to join their Commercial Services team. The role involves leading hotel property page optimization initiatives to enhance digital effectiveness and conversion performance while aligning with brand standards.
Responsibilities
- Execute hotel-owned digital storytelling and property page optimization initiatives that improve conversion and maximize available content across channels
- Partner with Product and Website teams to implement approved property page enhancements, including imagery swaps, content hierarchy improvements, and storytelling enhancements within existing templates
- Manage execution of scalable optimization programs designed to improve conversion and reduce friction for hotels
- Develop and maintain practical education and enablement materials that help hotels improve the effectiveness of their Hilton.com property pages
- Ensure website governance standards and page optimization guardrails are maintained while providing guidance and recommendations back to properties
- Support prioritization and rollout planning for new property page enhancements and optimization initiatives
- Translate hotel feedback and business needs into actionable recommendations that inform future website enhancements and roadmap considerations
- Partner closely with Product, Website, and Digital teams to support implementation of property page enhancements and optimization initiatives
- Collaborate with Hotel Level Marketing stakeholders to identify opportunities to improve hotel page performance and scalability
- Work cross-functionally with Brand and Enterprise Marketing teams to align property page experiences with Hilton standards and business priorities
- Engage with agency and external partners as needed to support execution of optimization programs and approved content initiatives
- Lead scalable hotel property page optimization programs and enhancement initiatives
- Develop and own education and enablement resources that help hotels improve their Hilton.com property pages
- Oversee governance and implementation support related to property page updates and optimization standards
- Coordinate prioritization and rollout of page enhancements and new property page capabilities
- Drive cross-functional coordination to translate hotel feedback into practical website improvements
Skills
- 5+ years of experience in digital marketing, website optimization, content strategy, or hotel-level marketing
- Demonstrated experience improving website or landing page performance through content and page optimization strategies
- Proven track record managing cross-functional initiatives involving digital platforms, website operations, or product implementations
- Experience working with agency and external partners to support execution of digital optimization programs
- Bachelor's degree in Marketing, Communications, Digital Media, Business, or a related field, or equivalent professional experience
- Strong understanding of digital marketing, website optimization, and content strategy principles
- Demonstrated ability to improve website or landing page performance through content and page-level optimization
- Excellent organizational and project management skills with the ability to manage multiple initiatives simultaneously
- Ability to translate complex business needs into clear, actionable recommendations for digital experiences
- Strong written and verbal communication skills with the ability to engage stakeholders at multiple levels
- Experience with matrix collaboration across diverse teams and business functions
- Working knowledge of digital content management systems or website optimization programs
- Understanding of hotel-level marketing operations and scalable enablement models
- Experience supporting digital product enhancements or website rollout initiatives
- Background in hospitality, travel, or lifestyle brand marketing
- Experience working with digital content management systems or website optimization programs
- Familiarity with hotel-level marketing operations and scalable enablement models
Company Overview