[Remote] Senior Marketing Analyst (Multiple Levels)

Note: The job is a remote job and is open to candidates in USA. Instacart is transforming the grocery industry by providing essential services for grocery delivery. As a Marketing Analyst, you'll be responsible for measuring, analyzing, and optimizing Instacart's growth across various marketing channels to drive smarter investment decisions.

Responsibilities

• Own reporting and insights across multiple marketing channels (SEO, SEM, paid social, display, affiliate, etc.), providing visibility into spend efficiency, CPA, ROAS, LTV, and conversion metrics
• Partner with growth marketing teams to evaluate campaign and channel performance, identify high-ROI opportunities, and optimize budget allocation across platforms
• Lead SEO performance analysis — tracking organic visibility, technical SEO health, keyword rankings, and on-site engagement data to inform both content strategy and technical roadmaps
• Build and maintain dashboards and data pipelines in SQL and BI tools (Looker, Tableau, etc.) to automate reporting and enable self-service analytics for marketing stakeholders
• Develop attribution and incrementality frameworks to understand cross-channel impact, measure marketing efficiency, and optimize investment across paid and organic channels
• Create robust analytical frameworks to refine decision-making across various marketing initiatives and channel experiments
• Conduct A/B testing and experimentation to measure channel lift, creative effectiveness, landing page optimization, and audience targeting outcomes
• Translate complex datasets into understandable narratives and actionable recommendations for both technical and non-technical audiences
• Proactively identify areas for significant impact, growth opportunities, and investment prioritization across the marketing portfolio
• Communicate insights effectively to marketing stakeholders and senior leadership, influencing decisions on channel strategy, budget allocation, creative direction, and product development
• Collaborate cross-functionally with data science, product, engineering, and business development teams to ensure marketing data is properly tracked, tagged, attributed, and integrated into broader company analytics
• Help prioritize and define roadmap for marketing analytics initiatives and tool development Skills
• Bachelor's degree (or equivalent) in Marketing Analytics, Economics, Computer Science, Statistics, or a related quantitative field
• 4+ years of experience in marketing analytics, growth analytics, or digital marketing measurement
• Strong SQL proficiency — capable of querying large datasets, building automated data pipelines, and performing complex joins and aggregations
• Experience with marketing analytics tools across multiple channels, including: SEO tools (Google Search Console, Ahrefs, SEMrush, Screaming Frog, etc.), Paid media platforms (Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, etc.), Web analytics (Google Analytics, Adobe Analytics, etc.)
• Deep understanding of marketing metrics (CTR, CVR, CPC, CPA, CAC, ROAS, LTV, share of voice, etc.) and experience using data visualization tools (Looker, Tableau, Power BI)
• Knowledge of attribution models (multi-touch, last-click, data-driven) and how they affect channel optimization and media investment decisions
• Proven ability to synthesize data into compelling narratives and translate complex analysis into clear, actionable recommendations
• Excellent communication skills with the ability to engage with senior leadership and present to executive audiences
• Experience managing and prioritizing work across multiple teams and stakeholders in dynamic environments
• Comfort working in ambiguous environments with the ability to define problems, develop frameworks, and drive toward solutions independently
• Growth mindset — curious, proactive, and eager to test hypotheses, learn from results, and share insights
• Experience with statistical analysis and experimentation (A/B testing, incrementality testing, causal inference)
• Familiarity with Python or R for advanced analysis, marketing mix modeling, or predictive analytics
• Experience with and passion for working in ambiguous, high-growth, 0-1 environments
• Knowledge of incrementality measurement techniques and marketing mix modeling
• Understanding of technical SEO, site architecture, and web performance metrics
• Experience with customer segmentation, cohort analysis, and behavioral analytics Benefits
• Eligible for a new hire equity grant
• Annual refresh grants Company Overview
• Instacart is an online grocery platform that offers same-day delivery and pickup services for retailers and consumers. It was founded in 2012, and is headquartered in San Francisco, California, USA, with a workforce of 1001-5000 employees. Its website is Company H1B Sponsorship
• Instacart has a track record of offering H1B sponsorships, with 156 in 2025, 173 in 2024, 111 in 2023, 159 in 2022, 170 in 2021, 59 in 2020. Please note that t

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