Senior Analyst, Media Analytics
Starcom is the world's first standalone media agency, a storied innovator that continues to lead the way for many of the world's best brands. The Applied Analytics Senior Analyst is an advanced junior-level position that uses research, data, and analytics techniques to answer client business questions and develop strategies for campaign measurement.
Responsibilities
- Help drive day-to-day research and analytics efforts while delivering high impact, actionable insights
- Execute consumer, media, brand, and market research that will drive the client’s business
- Synthesize and provide clear visualization of insights surfaced by mining advertising and client data
- Report on key metrics for campaign effectiveness and develop key findings for optimization
- Develop and analyze media and brand targets that inform media strategies
- Apply syndicated research and proprietary agency resources to client’s business
- Evaluate new and potential data partners to identify the best resources and approaches
- Proactively educate internal and external clients on research, tools, and approaches
- Craft POVs for internal and external knowledge sharing
Skills
- Bachelor's degree preferred, preferably with a concentration in marketing, advertising, communications, business, sociology, or consumer insights
- 1+ years in media/marketing research, consumer insight, business consulting, or advertising analytics
- Experience with quantitative or qualitative research and working with large data sets to create insights
- Familiarity with syndicated and customer data environments
- Knowledge of statistical software packages and coding languages (e.g. SAS, SPSS, R, Python) a plus
- Proficiency in Tableau, GoodData, Datorama, SQL a plus
- Strong communication skills both written and verbal
- Competency in Microsoft Office Suite with intermediate to advanced understanding of Excel
Benefits
- Paid Family Care for parents and caregivers for 12 weeks or more
- Monetary assistance and support for Adoption, Surrogacy and Fertility
- Monetary assistance and support for pet adoption
- Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
- Tuition Assistance
- Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
- Matching Gifts programs
- Flexible working arrangements
- 'Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
- Business Resource Groups that support multiple affinities and alliances
Company Overview
Company H1B Sponsorship