Marketing Coordinator

Rollins, Inc. is seeking a Marketing Coordinator to join their marketing team. The role involves driving paid search and social campaigns, contributing to strategy and execution, and optimizing customer acquisition efforts across digital channels.

Responsibilities

• Develop, implement, and optimize Google Ad campaigns
• Assist in managing monthly budgets by market
• Analyze and report on campaign performance, providing insights and recommendations for continuous improvement
• Support quality assurance testing to improve pay-per-call programs
• Create compelling ad copy to drive engagement and conversions
• Create and A/B test landing pages
• Plan, create, and execute paid social campaigns including Meta, Nextdoor, and emerging platforms
• Monitor performance and iterate on results
• Support the development of marketing collateral, including swag and point-of-sale materials
• Manage our reputation management platform (Birdeye): onboard new accounts, monitor and respond to reviews within 24 hours, generate monthly reports, monitor NPS and review automations, and serve as the go-to resource for teammates and franchise owners
• Perform various duties as assigned

Skills

• Bachelor's degree in Marketing, Advertising, Business, Communications, or related field
• 1-2 years of experience in marketing, communications, or a related field (Paid Search experience preferred)
• Experience working in an office setting (1-2 years)
• Strong analytical and problem-solving skills, with a metrics-driven mindset
• Strong communication and organizational skills
• Creative, curious, and results-oriented
• Efficient in problem-solving
• Ability to multi-task and meet deadlines
• Excellent writing skills with attention to grammar and punctuation
• Able to work remotely
• Must reside in Charleston, South Carolina
• Remote position with limited travel to Atlanta, GA office
• Team Player: Works well as a member of a group
• Innovative: Consistently introduces new ideas and demonstrates original thinking
• Detail Oriented: Ensures work is accurate and thorough
• Self-Starter: Motivated to take initiative and perform independently
• Loyal: Shows firm and constant support to a cause
• Goal Completion: Inspired to perform well by the completion of tasks

Benefits

• Flexible schedule

Company Overview