Audience Operations Analyst (New York, NY/Reno, NV Hybrid, US)
Bombora is a B2B data pioneer that connects the B2B ecosystem through a unique Data Cooperative. As an Audience Operations Analyst, you will develop and execute strategies for audience distribution across advertising channels to ensure campaigns meet client goals and deadlines.
Responsibilities
- Facilitate delivery of custom data deliverables to ad-buying platforms
- Stay abreast of industry trends and best practices in audience distribution
- Serve as primary point of contact for customer data requests via our service desk
- Assist clients in devising creative and effective targeting strategies at the pre-sales stage
- Utilize internal analytics tools and techniques to develop meaningful audience segments based on demographics, behaviors, and intent data
- Employ data visualization tools to present findings effectively
- Collaborate with internal teams to understand client goals and translate them into targeted audience recommendations
- Identify opportunities for audience expansion and optimization, ensuring campaigns reach the desired target audience
- At times collaborate with the Product, Sales, and Engineering teams to further develop and improve Bombora’s Audience Solutions and Measurement products
- Support customer growth through client calls, demos, and troubleshooting consultation
Skills
- Customer service oriented; responsiveness to inbound requests is critical
- Methodical, highly organized, and detail-oriented
- Ability to successfully operate autonomously, and as a member of a team, to complete tasks in a timely manner
- Proficient in Microsoft Excel
- Strong problem-solving skills
- A bachelor's degree from 4-year university, or equivalent experience preferred
- Knowledge of digital advertising ecosystem including ad serving
- Demand Side Platform and Data Management Platform technologies. (The Trade Desk, DV360, Xandr, LiveRamp, Eyeota, BlueKai, Adobe Audience Manager, etc.)
- Passion for data or technology
Benefits
- Health / Dental / Vision
- Flexible Spending / Health Spending Accounts
- Flexible Vacation / Paid Holidays / Summer Fridays
- Education / Tuition Assistance / Annual Learning Stipend
- 401K
- Generous Parental Leave (16 weeks primary/12 secondary)
- Commuter Benefits
- On Demand Learning (Udemy)
- Team Lunches / Outings / Events (Yes! We found a way to do virtually!)
Company Overview
Company H1B Sponsorship