Marketing Analytics Analyst
CarGurus is the largest and fastest-growing automotive marketplace, committed to providing trust and transparency in car shopping. They are seeking a Marketing Analytics Analyst to drive data-driven decision-making across marketing initiatives, focusing on complex analytical projects and providing strategic guidance to cross-functional teams.
Responsibilities
- Independently design, implement, and analyze A/B tests and multivariate experiments, including sample sizing, metric selection, and mitigation of statistical biases
- Customise and deploy sophisticated attribution models, forecasting solutions, and predictive models using multivariate regression, time-series analysis, optimisation methodologies, and other advanced techniques
- Serve as primary analytics partner for marketing teams, providing strategic guidance and leading discussions with third-party vendors on analytical methodologies
- Support international marketing efforts by fielding technical questions and adapting analytical approaches for different markets
- Develop advanced SQL queries and manage DBT models powering Looker dashboards for senior leadership
- Collaborate with dealer teams to design and analyze marketing surveys to gather customer insights and inform strategy
- Monitor vendor data ingestion pipelines for quality and consistency
- Create sophisticated visualizations and data-driven narratives tailored to technical and non-technical audiences
- Partner with analytics leadership to propose innovative quantitative methodologies for emerging business challenges
Skills
- BA/BS in Data Science, Mathematics, Statistics, Economics, or related field; 1-2 years of professional marketing analytics experience
- Advanced SQL skills and strong proficiency in Python or R for statistical analysis and modeling
- Demonstrated experience independently designing and analyzing A/B tests with sophisticated experimental designs
- Solid understanding of statistics including probability theory, regression analysis, and common statistical pitfalls
- Experience building predictive models and forecasting solutions
- Proven ability to work independently, manage multiple projects, and communicate complex technical concepts effectively
- Experience with data visualization tools and advanced visualization techniques
- Survey design and analysis experience
- Marketing attribution modeling experience
- Familiarity with LookML, DBT, Looker, and project management tools (Jira)
- Background in automotive, marketplace, or two-sided platform businesses
Benefits
- Equity for all employees
- Career development and corporate giving programs
- Employee resource groups (ERGs) and communities
- Flexible hybrid model
- Robust time off policies
- Daily free lunch
- New car discount
- Meditation and fitness apps
- Commuting cost coverage
Company Overview
Company H1B Sponsorship