Freelance Content Creator - Healthcare Social Media
Description Content Creation & Strategy:
- Humanize our brand! You’ll have the greatest opportunity to showcase the people behind our people-centric business, what we do and who we are!
- Create viral-worthy, captivating short-form video content for Meta (Instagram Reels, Facebook Reels) and TikTok
- Develop and execute content strategy to build our TikTok presence from the ground up
- Produce 8-12 high-quality short-form videos per month (15-60 seconds each)
- Stay ahead of trending sounds, effects, and viral formats, adapting them authentically for urgent care audiences
On-Location Production:
- Travel to our clinic locations to capture original, authentic content featuring our facilities, team, and patient experiences (with proper consent)
- Coordinate with clinic managers and staff to schedule filming sessions
- Capture behind-the-scenes content, educational moments, staff spotlights, and community engagement
- Work independently to efficiently film multiple pieces during each location visit
Post-Production & Publishing:
- Edit all video content with attention to trending audio, effects, and platform-specific best practices
- Write compelling captions that reflect our brand voice and encourage engagement
- Post content at optimal times based on analytics data and platform insights
- Monitor performance metrics and adjust posting schedule and content strategy based on data-driven insights
- Community engagement (responding to comments and DMs) is not required and can be discussed for scope
Content Types We're Looking For:
- Urgent Care education: "When to visit urgent care vs. ER" using trending formats
- Grand opening support: Exciting reveals and community celebration content for new clinic launches
- Trending sound adaptations: Popular audio trends reimagined for healthcare context
- Behind-the-scenes clinic life and team personalities
- Patient success stories and testimonials (with proper consent)
- Health tips and wellness: Quick, digestible advice using viral formats
- "Day in the life" healthcare provider content
- Community engagement and local partnerships
Requirements
Required Experience:
- 2+ years creating short-form video content for social media, with proven viral or high-engagement content
- Portfolio demonstrating success with Reels (Instagram/Facebook) and TikTok growth
- Expert-level proficiency with mobile editing apps (CapCut preferred) and trending effects/transitions
- Experience identifying and quickly adapting trending sounds and viral formats
- Understanding of platform algorithms and data-driven posting optimization
Preferred Skills:
- Experience creating content in healthcare, wellness, or professional service industries
- Knowledge of healthcare marketing compliance and patient privacy considerations
- Graphic design skills for thumbnail creation and branded elements
- Analytics interpretation and content optimization based on performance data
- Photography skills for supplementary static content
Personal Qualities:
- Creative storyteller who can make healthcare content engaging and relatable
- Self-motivated with excellent time management for independent work
- Professional and respectful when interacting with healthcare staff and patients
- Adaptable to different clinic environments and staff personalities
- Reliable transportation and willingness to travel regularly within your region
Location Requirements You must be based in one of our markets with easy driving access to multiple clinic locations:
- Texas: Dallas-Fort Worth, Houston, Austin, San Antonio, Waco, Tyler
- Oklahoma: Oklahoma City, Tulsa
- Kansas: Kansas City, Wichita
Ideal candidates will be within 1-2 hours of a market with at least 5+ clinic locations to maximize filming efficiency.
What We Offer
- Competitive monthly compensation up to $2,500 based on content volume and performance
- Travel expense reimbursement for clinic visits and filming
- Creative freedom to develop authentic, engaging content within our brand guidelines
- Growth opportunity as we expand to new markets and platforms
- Flexible schedule - work around clinic hours and your availability
- Opportunity to make a real impact helping underserved communities access healthcare
Compensation
Structure Monthly retainer of $2,000-$2,500 based on:
- 8-12 high-quality video pieces per month
- Mix of content complexity (some quick trending videos, some more produced pieces)
- Consistent posting schedule and engagement management
- Performance bonuses available for viral content and exceptional engagement
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