Junior Analyst, Search Engine Marketing

Job Description

Who We Are Horizon Media, founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms, headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service. Renowned for its incredible culture, Horizon is consistently recognized to all the prestigious annual Best Places to Work lists published by Fortune, AdAge, Crain’s New York Business, and Los Angeles Business Journal. Together we are building a place of belonging. At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe, and empowered. We value YOU and believe that your authentic voice and unique perspective allow us to create a more rewarding culture and experience together. Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them, and give them every opportunity to grow. Job Summary Horizon Media’s Junior Analyst is a 6-month long, full time, hands-on position in which a Jr. Analyst is trained in PPC (Pay Per Click). Junior Analysts will receive training in tools, concepts, best practices, and more. Critical components of the training will include:

• Identifying and developing keywords to capitalize on search marketing trends
• Advanced bid optimizations
• Performance analysis
• Testing and measurement methodology

Participants will have the opportunity to be promoted into Analyst level employees after the 6-month period, contingent upon their performance in the role (note that this is not a guarantee). What You’ll Do Over six months, fellows will be trained and brought up to speed in the below areas:

• (20%) Campaign launches
• Keyword research and development
• Ad copy creation and landing page mapping
• Campaign builds
• (20%) Analysis
• Understand media math and metric relationship to develop daily performance analysis and optimization recommendation to internal teams
• Assist in generating weekly, bi-weekly, monthly, and quarterly performance insights for clients
• (20%) Ongoing optimization
• Bid and budget optimization
• Negative keyword build and implementation
• Ad and landing page refresh
• Billing updates and Insertion Order (IO) adjustments
• (20%) Use of standard PPC platforms and tools like Google Ads, Microsoft Ads, Search Ads 360, Kenshoo, SEM Rush, and others
• (20%) In addition to above, providing consistent and effective support to Supervisor such as generating meeting notes, creating internal/external meetings, and others

Who You Are

• Have general knowledge or interest in PPC and/or SEO
• An analytical thinker with interest and capabilities to work with large data sets and numbers
• Have strong ability to digest information and follow managerial guidance
• An independent worker with strong time management and organization skills
• A strong team player, willing to roll up your sleeves and collaborate on day-to-day & ad hoc tasks
• Nimble and flexible with the ability to succeed in a fast-paced environment
• Able to deal with multifaceted projects and manage details with a commitment to follow-through and minimizing mistakes

Preferred Skills & Experience

• To be eligible for the Junior Analyst role, candidates must be ready to work full time, 40 hours per week
• Basic level of MS Excel and PowerPoint knowledge
• Interest in, and general knowledge of, PPC or SEO
• A marketing degree is a “nice to have,” but not required
• General interest in the media/advertising industry is preferred
• Google / Microsoft Ads or other SEM related certification is not required but preferred

Certificates, Licenses, and Registrations No requirements Physical Activity and Work Environment No requirements #LI-KK1 #LI-HYBRID #HMI The statements herein are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties, and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer. Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. Salary Range $40,000.00 - $50,000.00 A successful applicant’s actual base salary may vary based on factors such as individual’s skill sets, experience, training, education, licensure/certifications, and qualifications for the role. As an organization, we take an aptitude and competency-based hiring approach. We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement. Apply tot his job Apply To this Job