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Senior Counsel – IP & Marketing (Open to Remote) in San Francisco, CA

Remote, USA Full-time Posted 2026-06-17

Senior Counsel - IP & Marketing (Open to Remote) - Gap - San Francisco, CA - work from home job Company: Gap Job description: About Gap Inc. Our brands bridge the gaps we see in the world. Old Navy democratizes style to ensure everyone has access to quality fashion at every price point. Athleta unleashes the potential of every woman, regardless of body size, age or ethnicity. Banana Republic believes in sustainable luxury for all. And Gap inspires the world to bring individuality to modern, responsibly made essentials. This simple idea—that we all deserve to belong, and on our own terms—is core to who we are as a company and how we make decisions. Our team is made up of thousands of people across the globe who take risks, think big, and do good for our customers, communities, and the planet. Ready to learn fast, create with audacity and lead boldly? Join our team.

About the Role

This role acts as the senior legal business partner to Gap Inc.'s Athleta & Banana Republic brands to counsel on marketing and intellectual property issues. The successful candidate will need strong business and customer acumen, excellent communication and relationship building skills, and the ability to pivot on complex legal matters for the continued growth of the company. You will be directly involved in driving strategy, counseling the business, and helping to develop processes to mitigate risk and protect Gap Inc.'s interests. Success in this role will depend on effective communication and collaboration with cross-functional team members and business partners.

What You'll Do

  • Advise on advertising and marketing materials, product claims (particularly “green” or sustainability-related claims), promotional offers, contests and sweepstakes
  • Manage trademark, copyright, and patent prosecution and enforcement
  • Drive effective resolution of IP and marketing-related claims and litigation
  • Support cross-functional teams with IP contracts, franchise, licensing, and related deals, and devise and implement any changes to IP portfolio resulting from those deals
  • Proactively engage with and support business partners to provide training, develop best practices, and meet long-term business needs
  • Identify business issues, potential liability, and reputational risks, and collaborate with business partners on creative and practical solutions
  • Direct the work of and supervise paralegals and outside counsel

Who You Are

  • JD from an accredited law school. Licensed to practice law in the U.S.
  • Minimum 5 years relevant legal experience in providing commercial and intellectual property advice to strong companies and brands, with a particular expertise in trademarks and marketing
  • Experience with domestic and international intellectual property, trademark prosecution and enforcement, trademark clearance, copyright counseling as related to fashion design, intellectual property-related contract drafting preferred
  • In-house experience and/or fashion, retail, or consumer products experience preferred
  • Able to cut through complexity to distill the most important issues
  • Able to work independently and cross-functionally
  • Practical mindset with ability to balance legal risk with business impact
  • Action-oriented, able to prioritize and juggle multiple matters
  • Excellent judgment and integrity with a demonstrated commitment to inclusion, diversity, and community involvement/pro-bono work.
  • Preference for SF or NYC but outstanding remote candidates considered

Benefits at Gap Inc.

  • Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
  • One of the most competitive Paid Time Off plans in the industry.*

• Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.* • Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.* • Employee stock purchase plan.* • Medical, dental, vision and life insurance.* of the benefits we offer.

  • For eligible employees

Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World's Best Employers and one of the Best Employers for Diversity. Salary Range: $152,100 - $207,600 USD Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements. US CandidatesPlease note that effective, June 30, 2022, Gap Inc. will no longer require any of its employees to wear face masks or require proof of COVID vaccination, unless required by local or state/provincial mandates or as part of Gap Inc's quarantine guidelines after being exposed to or testing positive for COVID. Therefore, please disregard any language in any job posting that refers to Gap Inc.'s face mask and proof of vaccination policy as said policy is no longer effective. Senior Counsel - IP & Marketing (Open to Remote) - Gap - San Francisco, CA - work from home job Expected salary: Location: San Francisco, CA Senior Counsel - IP & Marketing (Open to Remote) - Gap - San Francisco, CA - work from home job Job date: Sat, 19 Aug 2023 01:37:07 GMT Apply for the job now! Senior Counsel - IP & Marketing (Open to Remote) - Gap - San Francisco, CA - work from home job Apply tot his job Apply To this Job

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