Experienced Full Stack Data Manager – Consumer Insights and Activation

Are you a seasoned professional with a passion for driving business growth through data-driven insights? Do you have a knack for creating innovative customer experiences that leave a lasting impact? If so, we invite you to join blithequark, a leading innovator in the private sector, as a Director, Consumer Data Collection and Activation.

About blithequark

At blithequark, we're not just a company – we're a community of like-minded individuals who share a common goal: to revolutionize the way businesses interact with their customers. With a portfolio of over 20 billion-dollar brands, including Coca-Cola, Sprite, Fanta, and Powerade, we're proud to be a part of the most iconic and innovative brands in the world. Our team is driven by a passion for creativity, a willingness to take risks, and a commitment to excellence.

Job Summary

As a Director, Consumer Data Collection and Activation, you'll be responsible for driving first-party (1PD) customer data collection and activation strategies across the digital landscape. You'll work closely with cross-functional teams, including Advertising Classifications, IMX Media, Martech, and other internal or external brand development groups, to enhance customer engagement, retention, and loyalty across various digital channels.

Key Responsibilities

* Develop and execute comprehensive strategies for collecting, managing, and utilizing first-party customer data across the digital environment.

• Design and enhance data collection structures, including website cookies, customer enrollments, surveys, and other online interactions, to capture valuable customer information.
• Investigate potential opportunities for data enrichment through external sources to improve customer profiles and segmentation.
• Define and execute customized customer journeys across digital ecosystems, ensuring consistency and relevance.
• Organize end-to-end digital CRM campaigns and develop data-driven content strategies that resonate with diverse customer segments.
• Collaborate with various teams to align first-party customer data collection and activation strategies with overall business objectives.
• Foster a collaborative environment that encourages information sharing and cross-functional collaboration.
• Work closely with legal and compliance teams to ensure data collection practices comply with data protection regulations and industry standards.

Essential Qualifications

* Bachelor's degree in a relevant field (e.g., marketing, business, computer science)

• 8-12 years of experience in digital customer engagement or CRM leadership roles
• Proven track record of driving business growth through data-driven insights and customer-centric strategies
• Excellent communication and collaboration skills to work effectively with cross-functional teams and stakeholders
• Strong analytical and problem-solving skills, with the ability to interpret business goals into actionable customer engagement strategies
• Proficiency in marketing automation and CRM platforms, such as Adobe Experience Manager and Adobe Analytics

Preferred Qualifications

* Master's degree in a relevant field (e.g., marketing, business, computer science)

• Experience working with large datasets and data visualization tools
• Knowledge of data science and machine learning concepts
• Certification in digital marketing or CRM

What We Offer

* Competitive salary range: $35-$40 per year

• Comprehensive benefits package, including health insurance, retirement plan, and paid time off
• Opportunities for professional growth and development, including training and mentorship programs
• Collaborative and innovative work environment, with a focus on work-life balance
• Recognition and rewards for outstanding performance and contributions to the team

How to Apply

If you're a motivated and results-driven professional with a passion for data-driven customer engagement, we encourage you to apply for this exciting opportunity. Please submit your application, including your resume, cover letter, and any relevant certifications or documents, through our online portal. Apply Now!

Top 10 Interview Questions

* Can you tell us about yourself?

• What interests you about this position?
• What are your strengths?
• What are your weaknesses?
• Can you give an example of a time when you solved a problem creatively?
• How do you handle stress and pressure?
• How would you describe your work style?
• Can you tell us about a time when you had to work with a difficult colleague or supervisor?
• How do you stay organized and prioritize tasks?
• What are your long-term career goals?

Required Documents

* Qualifications certificate with mark sheets

• Passport size photographs
• Signature

We look forward to reviewing your application and welcoming you to our team! Apply for this job