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Lifecycle Marketing Specialist

Remote, USA Full-time Posted 2026-06-17

About Jeff

There are 2 billion people in the world that are financially underserved, having little to no access to financial products. The majority of these people live in the Emerging Markets.

Jeff is a financial technology startup that addresses this issue. We build financial product comparison marketplaces that help consumers and financial service providers connect and increase odds of cooperation by the help of available data - largely digital footprint. Our goal is to unlock financial services for the underbanked, with a clear focus on emerging economies that will drive the global economy in decades to come.

As we enter the next phase in our journey, we are looking foran Lifecycle Marketing Specialist.

You will be building marketing automation flows, producing content using AI and creating campaigns from just an idea to analyzing results.

If you're looking for opportunity to participate in building an exciting, global product, then this role is for you! ⚡️

You will:

  • Develop content using AI, collaborating with creative teams to produce materials that align with brand guidelines and resonate with the target audience.
  • Conduct deliverability tests to maximize email performance and ensure optimal results.
  • Schedule and send email campaigns with a high level of precision and responsibility to ensure timely execution.
  • Monitor daily campaign performance, making data-driven adjustments to optimize outcomes. Utilize A/B testing to enhance email effectiveness and user engagement.
  • Analyze campaign data to uncover trends, insights, and improvement areas, and provide regular performance reports, insights, and recommendations to stakeholders.
  • Investigate any declines in campaign performance, identifying root causes and implementing corrective measures.
  • Stay informed on competitor communications and industry trends to spot new growth opportunities.
  • Collaborate with cross-functional teams, including product, sales, and customer service, to ensure campaigns align with company-wide goals and objectives.

    • You have:

  • At least 2 year experience in email marketing.
  • You have proactive approach to staying updated on industry best practices, tools, and strategies.
  • Analytical thinking skills with the ability to interpret data, identify trends, and make informed, data-driven decisions.
  • A marketing mindset that understands audience needs and can craft compelling messaging that resonates with target demographics.
  • Foundational Excel skills, with the ability to organize, analyze, and present data effectively to support campaign insights and reporting.
  • Strong attention to detail and commitment to accuracy, ensuring high standards in campaign planning, execution, and evaluation.
  • •A results-oriented approach with a willingness to test, learn, and adapt for continuous improvement in campaign effectiveness.

    • What we can offer you:

  • Equipment of your preference.
  • Knowledgeable, driven and truly experienced team.
  • Modern and cozy office in the very center of Riga, Spikeri - the very heart of Latvian startup ecosystem
  • A hybrid approach to work - you can spend 2 days at home per week after probation
  • Team building events, both remotely and in-office
  • Health insurance after probation period.
  • High energy - as a growing startup, no day is the sameUnlimited growth - as the company grows, you grow with us!

    • Our values:

  • Walk the talk: We not only understand what to do but are able to execute it
  • Integrity: We are reliable, trustworthy, and accountable professionals who respect each other
  • 10x Mentality: We tackle massive markets with bold ambition and solutions
  • Action over perfection: We make informed decisions quickly and iterate as we go
  • Always be solving, always be building: We are problem solvers, not just problem finders
  • Own it: We take full responsibility for our work and ensure everything possible is done to deliver outcomes

    • Since launching in Vietnam in 2020 JEFF have:

  • Grown to a 40+ person team across 6 countries
  • Helped 9 million customers compare tens of millions of financial products
  • Raised close to $5 Million from reputable investors
  • Grown from 0 to 8-digit annual revenue
  • Recognised as one of the fastest growing companies in Europe by Financial Times and Statista (#27 in FT1000)
  • Been recognized by Sifted as the fastest growing startup in the region
  • Been named a Top 3 fastest growing tech company in Central Europe by Deloitte

    • Additional Information

    To avoid misunderstandings, the first 3 months is the period when we truly find out if it is a match - both in terms of values, as well as competences.

    Ready to have fun while building a data-driven financial marketplace for the economies of tomorrow? Let's talk!

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