Category Manager - Club and Value

BODYARMOR Sports Nutrition is a fast paced, dynamic environment where brand builders work together with the goal of becoming the number one sports drink! Extreme passion and teamwork are the essentials of being a successful member of the BODYARMOR team. BODYARMOR builds camaraderie amongst co-workers, and helps develop valuable relationships, with common goals in mind. BODYARMOR exudes an entrepreneurial culture combined with the resources and insight of one of the world’s most iconic companies, The Coca-Cola Company, which acquired BODYARMOR in 2021. This unique environment gives people the ability to go above and beyond expectations, multi-task, meet deadlines, and have fun accomplishing goals. BODYARMOR is looking for a Category Manager – Large Format to join our team. The Category Manager is responsible for leading the channel specific selling strategy and category management at BODYARMOR. This role leverages our various knowledge sources and systems to provide robust and fact-based insights that influence decision making at national retail as well as our largest regional customers. The ultimate objective of this role is to be a partner to National Account Managers by providing them the guidance, tools and support they need to achieve their sales goals. This role will report to the Category Director. RESPONSIBILITIES: Retail Partnership

• Serve as key category management contact for Club Channel and Value Channels. Specific retailers include Sam’s Club, BJ’s, Costco; as well as Dollar General, Family Dollar and Dollar Tree.
• Participant and major player in national account & large regional account annual line review and Top to Top objective setting, meeting preparation, deck development and in-person meeting participation. Provide fact-based thought leadership to influence strategic and tactical decisions for customer planning and execution.
• As part of regular meeting preparation, find compelling fact-based insights to support a story line culminating in recommendations that highlight benefits for the retailer and shopper while supporting BODYARMOR corporate objectives. This process will leverage a wide variety of insights tools including scan consumption, shopper panel, depletions, assortment/planogram software and proprietary CATMAN tools.
• As part of regular meeting preparation, lead process to maximize category and BODYARMOR sales through assortment optimization, days on hand analysis and regression modeling culminating in a retailer specific planogram recommendation reflecting look of success
• This position plays a critical role during key customer meetings not only as the primary presenter, but to bring a category first mentality and made recommendations based on best practices from similar customers on how BODYARMOR helped retailers achieve their goals

Category Analytics

• Proactively & consistently analyze key customer performance and identify execution gaps, sub-par item performance, post-promo evaluation and category dynamic shifts
• Work closely in process to rank retail opportunity areas to ensure time, effort and resources are put against the largest opportunities to achieve corporate objectives
• Work closely process to identify retailer specific pricing and promotional opportunities to ensure our everyday shelf prices are compelling to shoppers and that trade spend is being spent as efficiently as possible to maximize brand sales and trial

Team Leadership

• Lead team of associate managers and analysts – provide direction and coaching to realize potential and enable professional development of associates and ensure company strategy and plan is executed.
• Lead training sessions to enable our sales force to be more comfortable selling with advanced analytics.
• Assist in training junior members of the CATMAN team to build their skillsets and provide feedback to ensure the highest quality work

REQUIREMENTS:

• BA/BS degree required
• 5+ yrs experience in sales, category management, shopper insights & strategy required
• Advanced technical proficiency in: Scan systems (e.g., Nielsen, Circana, Scintilla, Madrid, 1010) required
• Panel systems (e.g., Nielsen, Circana, Numerator) and Trade funds management software required
• Proven team player with strong leadership, communication, and organizational skills.
• Strategic thinker with a creative mindset and keen attention to detail
• Field sales experience is a plus.

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