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Brand Performance Manager, Boutique and Upscale Hotels (Remote US)

Remote, USA Full-time Posted 2026-06-17

About the position At BWH® Hotels, we don't just offer employment opportunities, we create opportunities to be part of something extraordinary. As a global leader in hospitality for nearly 80 years, our vision is to inspire travel through unique experiences. Joining our corporate team means becoming part of a dynamic and inclusive community that values innovation, collaboration, and making a meaningful impact in the travel industry. Headquartered in Phoenix, Arizona, BWH Hotels boasts a powerful portfolio of 18 brands, including WorldHotels™, Best Western® Hotels & Resorts, and SureStay Hotels®, with approximately 4,300 hotels in over 100 countries. We take pride in our top-ranking employee engagement scores and foster a workplace culture where your contributions truly matter. Join us and be part of a team that's shaping the future of hospitality!

Responsibilities

  • Improves member value by providing brand training, marketing, and related property support.
  • Provides hotel operations consulting services (e.g., revenue management, sales and marketing, property management, brand training, and food & beverage management) to improve property performance.
  • Uses all relevant tools and resources to statistically analyze and improve operational success through profitability and guest satisfaction.
  • Meets established transition deadlines by researching, collaborating, identifying, and evaluating pipeline projects to avoid complications.
  • Ensures value and satisfaction by effectively managing varying projects; assists with timely hotel openings, Preopening sales, and ramp up to meet brand growth objectives by managing and/or assisting with the property transition program and brand trainings.
  • Communicates brand initiatives by promoting Best Western monitors hotel leadership in their application of brand approaches and guidelines.
  • Supports brand initiatives, building value by conducting field-training workshops for investors, owners, management and staff on varied topics with a significant focus on superior customer care.
  • Design, develop and facilitate onboarding training programs aimed to create and support the boutique brand culture.
  • Provide onsite pre- and post-activation support for new boutique and upscale hotels.
  • Contributes to the team effort with timely communication between members and Best Western departments.
  • Achieves production and budget standards by effectively planning and scheduling property visits and travel.
  • Ensures a seamless and expedient transition by conducting effective visits to applicant properties.
  • Regularly interfaces with senior management.
  • Meets financial objectives by preparing annual budgets.

Requirements

  • Minimum of 5 years hotel General Manager experience or equivalent including at least 2 years of food and beverage management experience.
  • Strong consideration towards professional training experience; current knowledge of adult learning concepts, content creation, facilitation and training techniques.
  • Expert in hotel operations, food and beverage management, revenue management, hospitality sales and marketing, as well as finance.
  • Bachelor's Degree in Business Administration, Hospitality Management or related field or an equivalent combination of education and experience.
  • Intermediate proficiency in Microsoft Office Suite.
  • Strong presentation/training skills.
  • Ability to attain Best Western Quality Assurance Assessor certification.
  • Strong organizational and time management skills.
  • Solid ability to coach, develop and influence, inspiring others.
  • Ability to analyze budgets and financial results, and to prepare, facilitate, and conduct business reviews.
  • Ability to successfully communicate and interface with executive-level investors, owners, management, and BW senior leadership.

Nice-to-haves

  • Certified Hotel Administrator (CHA) strongly preferred.
  • Certified Hospitality Trainer (CHT) strongly preferred.

Benefits

  • Medical/Dental/Vision available day one
  • Vacation/Sick- accruals start day one
  • Paid company holidays and personal holidays to celebrate what's important to you
  • 401K - company contribution and match (U.S.)
  • Registered Retirement Savings Plan (RRSP) - company contribution and match (Canada)
  • Employee discounts/hotel discounts
  • Free financial and health wellness programs
  • Tuition Reimbursement

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