Product Marketing Lead

Mindbloom We’re on a mission to transform lives to transform the world. Founded in 2018, Mindbloom is the #1 trusted brand in psychedelic therapy.Today, we’re the first and largest national provider of ketamine therapy for depression, anxiety, and PTSD. Our product is the most clinically effective and premium client experience by far, all while being affordable to everyday Americans 100% from the comfort and convenience of home.Every day, we hear stories of transformation from clients like Leslie, “I suffered from crippling anxiety, depression, and became treatment-resistant. I tried Mindbloom out of literal desperation. Ketamine therapy has changed my life – perhaps even saved it”.

• 300,000+ treatments per year
• 38 states reaching 86% of Americans
• 2 largest peer-reviewed studies in psychedelic medicine history

Tomorrow, Mindbloom will offer the next generation of psychedelic medicines, including MDMA and psilocybin.Do The Best Work Of Your Life ✨The team that you build is the company you build.Mindbloom is an intense, mission-obsessed, and fun environment. We might take our work a little too seriously, but never ourselves. Clients come first, and we hold a high bar for talent and performance. If you’re looking to play on Easy mode, this is not for you. All Bloomineers are voracious learners, fiercely committed to becoming the best in their craft. Relentless drive is the baseline because lives are on the line, and anything less than excellence is failure.

• Our Founder and CEO, Dylan Beynon, is a 3X founder building world-positive companies (1 exit and 2 healthcare category leaders with hundreds of millions raised)
• Our Medical Director, Dr. Leonardo Vando, is a pioneer in psychedelic therapy
• Our seasoned leadership team hails from household-name startups

We’re backed by Tier 1 investors including Kleiner Perkins, 8VC, and Founders Fund. Build In A Conscious Company Culture ‍♀️ ‍♀We don’t just transform our clients’ lives – we transform our Bloomineers’ lives too, through a culture of freedom and responsibility.

• Remote-first from founding
• Asynchronous-oriented
• Rigorous and writing-based

Our CEO won the Tony Hsieh Award for building an innovative and transformational culture, and we’re consistently honored in employer awards like LinkedIn’s Top 50 Startups. Our core values:

• Practices Intellectual Honesty: You seek and speak the truth directly and possess high courage and low ego
• Makes Exceptional Decisions: You use the case-appropriate level of rigor, data, and speed
• Cultivates Wholeness: You bring your authentic self and practice positivity
• Focus: You simplify, practice deep work, and say no often

Role At Mindbloom, you will have a massive impact crafting the future of mental health and wellbeing alongside colleagues who are trailblazers and pioneers. As Product Marketing Lead, you will be the Voice of the Client and massively increase growth efficiency in order to scale Mindbloom.

• Customer Insights and Journey Mapping: Spearhead customer journey maps that unlock the secrets to engaging new and existing clients, transforming their interactions
• Voice of the Client: Implement rituals, artifacts, and mechanisms to systemize deep client understanding and lead 8+ monthly client interviews
• Copy Czar: Materially increase conversion rates and brand consistency by writing and managing the writing of stunning copy for the website, acquisition funnel, and client experience
• Community Management: Skyrocket our community by creating an extraordinary valuable experience for every member
• Product Launches: Creatively, strategically, and systematically market new features and products to existing customers and new audiences
• Brand Champion: Create and maintain strong alignment between our brand tone words, value props, and key messaging across all client touchpoints

Sound Like You?

• Voice of the Client: Track record uncovering deep, non-obvious, and winning insights that generate meaningful business outcomes
• Copywriting Messaging: Transmutes client empathy and company strategy into high quality and high converting copy
• Bias Towards Action: Possesses the agency, energy, and resourcefulness to GSD fast and well
• Mission-Obsessed: You have firsthand experience with practices that explore human consciousness
• Remote-able: You excel in a remote-first, writing-based culture of freedom and responsibility

Interview Process ✍

• Recruiter Phone Screen
• Hiring Manager Interview
• Role Deep Dive
• Career Story Interview
• Focused Team Interviews
• Reference Calls

Benefits

• Insurance: Medical, dental, and vision insurance for you and dependents
• Time Off: Unlimited vacation and sick days
• Wellbeing: Steeply discounted Mindbloom for you and family
• Culture: Annual company retreat and department offsite
• Work From Home: You get whatever you need to excel
• Retirement: Employer sponsored 401k plan
• Family: Parental leave

Given Mindbloom’s funding and size, we heavily value the potential upside from equity in our compensation package. Further note that Mindbloom has minimal hierarchy and titles, but the scope of role and compensation will be reflective of your level. The estimated annual salary range for this role is $100,000 - $175,000 USD. The actual base salary may differ based on your current level of job-related skills and experience, and on market data changes. Total compensation for this role may vary depending on equity, sales incentives (for sales roles), and benefits elected.

Originally posted on Himalayas

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