Digital Marketing Manager, Member Acquisition and Engagement

As part of the Growth Marketing team at Included Health, you’ll help shape and execute strategies that drive member acquisition, activation, engagement, and retention across a wide range of audiences. You’ll lead the strategy, creation, optimization, and execution of multi-channel lifecycle campaigns that ensure members get the care they need and see meaningful value from Included Health. This is a strategic, hands-on role that blends creativity, marketing rigor, and technical curiosity. You’ll drive top, mid, and bottom-funnel efforts across email, SMS, direct mail, and emerging channels—collaborating closely with cross-functional partners in Content, Creative, Product, Data, and our Salesforce Marketing Cloud team. You’ll have the support of strong collaborators and leadership guidance, while also being empowered to take ownership of programs and continually evolve how we engage with millions of members each year.

Responsibilities:

• Lifecycle Marketing Strategy & Execution -
• Own and evolve lifecycle strategies that drive member acquisition, activation, and engagement across email, SMS, direct mail, push notifications, and other emerging channels.
• Translate marketing objectives into actionable campaign plans and creative briefs; partner with Creative, Content, and Marketing Ops to bring campaigns to life with accuracy and impact.
• Collaborate with data and analytics teams to define high-value audiences based on healthcare moments, member behavior, and service eligibility.
• Build and optimize integrated member journeys using Salesforce Marketing Cloud (or similar platforms), working closely with technical and creative teams to ensure personalization and scalability.
• Campaign Optimization & Performance Insights -
• Design and execute A/B tests to optimize messaging, creative, and channel mix across key lifecycle touchpoints.
• Monitor campaign performance across KPIs (e.g., activations, CTR, conversions, service utilization) and translate results into clear insights and recommendations.
• Present learnings and performance trends to internal stakeholders, informing future strategy and roadmap planning.
• Cross-Functional Collaboration & Innovation -
• Partner with Product, Data, Engineering, Marketing Ops, and internal Client teams to align on goals, scale lifecycle strategies across audiences, and surface new campaign opportunities.
• Identify new engagement levers and moments to deepen member value and retention.
• Contribute to building internal playbooks, tools, and processes that accelerate campaign development and improve team velocity.

Required Qualifications:

• 5+ years of experience in digital or lifecycle marketing, ideally in B2C or B2B2C environments.
• Demonstrated success leading full-funnel campaigns from concept through execution across email, SMS, direct mail, and other digital channels.
• Hands-on experience with Salesforce Marketing Cloud or comparable platforms, with comfort building journeys, managing audience logic, and QAing assets.
• Strategic thinker with strong execution skills; able to move fluidly between high-level planning and in-the-weeds problem solving.
• Excellent collaborator with the ability to translate marketing needs into creative and technical requirements.
• Curiosity and comfort working across martech tools and data systems.
• Analytical mindset with the ability to interpret performance data and apply insights to improve future campaigns.
• Strong project management skills and the ability to prioritize effectively in a fast-paced environment.
• Passion for improving the healthcare experience and making care more accessible and meaningful for members.

Preferred Qualitifcations

• Healthcare experience.

Physical/Cognitive Requirements:

• Ability to remain seated in a stationary position for prolonged periods.
• Requires eye-hand coordination and manual dexterity sufficient to operate keyboard, computer and other office-related equipment.
• No heavy lifting is expected, though occasional exertion of about 20 lbs. of force (e.g., lifting a computer / laptop) may be required.
• Ability to interact with leadership, employees, and members in an appropriate manner.

The United States new hire base salary target ranges for this full-time position are: Zone A: $85,320 - $110,910 + equity + benefits Zone B: $93,852 - $122,001 + equity + benefits Zone C: $102,384 - $133,092 + equity + benefits Zone D: $110,916 - $144,183 + equity + benefits This range reflects the minimum and maximum target for new hire salaries for candidates based on their respective Zone. Below is additional information on Included Health's commitment to maintaining transparent and equitable compensation practices across our distinct geographic zones. Starting base salary for the successful candidate will depend on several job-related factors, unique to each candidate, which may include, but not limited to, education; training; skill set; years and depth of experience; certifications and licensure; business needs; internal peer equity; organizational considerations; and alignment with geographic and market data. Compensation structures and ranges are tailored to each zone's unique market conditions to ensure that all employees receive fair and competitive compensation based on their roles and locations. Your Recruiter can share details of your geographic alignment upon inquiry. In addition to receiving a competitive base salary, the compensation package may include, depending on the role, the following: Remote-first culture401(k) savings plan through FidelityComprehensive medical, vision, and dental coverage through multiple medical plan options (including disability insurance)Full suite of Included Health telemedicine (e.g. behavioral health, urgent care, etc.) and health care navigation products and services offered at no cost for employees and dependents Generous Paid Time Off ("PTO") and Discretionary Time Off (“DTO") 12 weeks of 100% Paid Parental leaveFamily Building Benefit with fertility coverage and up to $25,000 for Surrogacy & Adoption financial assistanceCompassionate Leave (paid leave for employees who experience a failed pregnancy, surrogacy, adoption or fertility treatment) 11 Holidays Paid with one Floating Paid HolidayWork-From-Home reimbursement to support team collaboration and effective home office work 24 hours of Paid Volunteer Time Off (“VTO”) Per Year to Volunteer with Charitable Organizations About Included Health Included Health is a new kind of healthcare company, delivering integrated virtual care and navigation. We’re on a mission to raise the standard of healthcare for everyone. We break down barriers to provide high-quality care for every person in every community — no matter where they are in their health journey or what type of care they need, from acute to chronic, behavioral to physical. We offer our members care guidance, advocacy, and access to personalized virtual and in-person care for everyday and urgent care, primary care, behavioral health, and specialty care. It’s all included. Learn more atincludedhealth.com. -----Included Health is an Equal Opportunity Employer and considers applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics or any other basis forbidden under federal, state, or local law. Included Health considers all qualified applicants with arrest or conviction records in accordance with the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance, and California law.

Originally posted on Himalayas

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