Sr. Director, Content Products

Location: This is a remote position open to candidates based in Atlanta, GA; Austin, TX; Burlington, VT; or Tallahassee, FL . Aptarro is seeking an experienced and strategic Senior Director of Content Products to lead the creation, maintenance, and innovation of our content that drives our claims scrubbing and coding rules products. This role is pivotal in ensuring the accuracy, relevance, and strategic utility of the clinical and regulatory content that powers our products. Position Overview The Sr. Director of Content Products will lead the strategy, productization, and oversight of content related to coding compliance, billing requirements, and payer regulations. This includes ownership of the systems and tools used to manage, structure, and deliver content at scale. You’ll oversee a team of coders, clinical researchers and analysts who translate payer policies and guidelines into proprietary logic and edits. Beyond management, this role drives innovation—leveraging AI to enhance content quality and speed, while evolving how content is captured, integrated into products, and positioned for monetization. This role sits at the intersection of product, content, compliance, and technology—and is essential to ensuring Aptarro’s products deliver exceptional value and clinical accuracy. Key Responsibilities : Content Strategy & Execution

• Develop and execute the content management strategy and roadmap for all related product offerings.
• Stay updated on industry trends and lead the development and refinement of rules and edits derived from payer guidance, CMS regulations, and clinical documentation standards.
• Define content structures and standards that enable effective use within both human- and machine-readable systems.

AI-Driven Content Innovation

• Oversee the creation, curation, and maintenance of all business rules and code sets (ICD-10, CPT, HCPCS, etc.) related to coding compliance, billing requirements, and other payer policies/regulations
• Integrate AI/ML technologies to streamline policy parsing, rule suggestion, edit generation, and coding trend analysis.
• Collaborate with data science and engineering teams to identify opportunities to use large language models (LLMs), classification algorithms, or predictive logic to accelerate and improve content development.
• Evaluate external AI tools and frameworks that can support semi-automated content generation and validation.

Leadership & Team Management

• Lead a multidisciplinary team of coders and researchers in developing, reviewing, and maintaining high-quality content.
• Provide mentorship, strategic direction, and structure for operational excellence.
• Build a culture of clinical rigor, technical innovation, and continuous learning.
• Collaborate with internal teams, including Operations, Legal, and Product, to align content with organizational goals and client needs.
• Foster a culture of innovation, accountability, and collaboration within the team.

Commercial Strategy & Monetization

• Explore external monetization strategies including content licensing, white-labeled logic libraries, and strategic data partnerships.
• Collaborate with business development and marketing to articulate the value of Aptarro’s content IP in commercial offerings.

Qualifications

• Bachelor’s degree in Health Information Management, Public Health, Nursing, or related field. Master’s degree preferred.
• Strong understanding of healthcare content types (e.g., coding rules, payer policies, clinical logic), but viewed through a product and data lens.
• Certified Professional Coder (CPC), CCS, or equivalent preferred.
• 7–10+ years of experience in coding operations, clinical content strategy, RCM technology, or healthcare data platforms.
• At least 3 years in a leadership or product-focused role with exposure to AI, data products, or SaaS tools.
• Knowledge of payer guidelines, clinical coding systems (CPT, ICD, HCPCS), and medical necessity policy review.
• Demonstrated experience working with AI/ML, automation, or LLM is a strong plus.

Preferred Attributes

• Visionary thinker with a pragmatic execution style.
• Deep curiosity around AI and how it can improve human decision-making.
• Highly collaborative, with experience leading cross-functional teams.
• Entrepreneurial mindset with a passion for healthcare innovation.
• Skilled at navigating fluid environments, identifying priorities, and creating focused roadmaps.

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