Program Manager, Student Engagement and Marketing, Enrollment Management

Job title: Program Manager, Student Engagement and Marketing, Enrollment Management in Cincinnati, OH at University of Cincinnati Company: University of Cincinnati Job description: Current UC employees must apply internally via SuccessFactorsFounded in 1819, the University of Cincinnati ranks among the nation’s best urban public research universities. Home to 53,235 students, nearly 12,000 faculty and staff and 350,000+ living alumni, UC combines a Top 35 public research university with a physical setting The New York Times has called “the most ambitious campus design program in the country.”With the launch of Next Lives Here, the Cincinnati Innovation District, a $100 million JobsOhio investment, the oldest and one of the largest cooperative education programs, a dynamic academic health center and entry into the Big 12 Conference, UC’s momentum has never been stronger. UC’s annual budget stands at $1.85 billion, and its endowment totals $2 billion.UC is a mission-driven organization where we are committed to student success and positively transforming the community through scholarship and service. We thrive on innovation, making an impact, and fostering an environment where staff and faculty are key contributors to UC’s success.Job OverviewThe Office of Undergraduate Admissions at the University of Cincinnati is seeking a strategic and detail-oriented planner to lead and support transfer student visit experiences and events. This role supports UC's goal of enrolling 60,000 students by 2030 and aligns with the university's "Next Lives Here" ethos, emphasizing access, innovation, and inclusiveness—especially for non-traditional and transfer student populations.This position will focus on the planning, promotion, and execution of events and visit opportunities specifically designed for prospective and admitted transfer students. The ideal candidate will understand the unique needs of transfer students and be passionate about creating seamless, engaging experiences that drive enrollment and foster belonging within the Bearcats family.Primary responsibilities include leading the development, coordination, and execution of all transfer-focused campus visit programs and events, including transfer-specific open houses, campus tours, admitted student events, and virtual sessions. Program Manager will collaborate with internal partners, including academic colleges, advising teams, and student support services, to ensure program alignment with transfer student interests and success pathways. This position will also create and manage event communications for transfer audiences, including event invitations, reminders, follow-ups, and promotional content tailored to transfer students, their families, etc.Utilizing the university’s CRM (Technolutions Slate), the Program Manager will build, schedule, segment, and deploy event communications and automated workflows; ensure messaging accuracy, personalization, and audience targeting; monitor engagement and registration data; conduct post-event assessments; and contribute to continuous improvement through feedback. Successful candidates can expect to represent the Office of Undergraduate Admissions in internal meetings and community-based outreach efforts focused on enhancing transfer student access and engagement.Essential Functions

• Manage, design, develop, modify and present programs. Perform program needs assessment and make recommendations.
• Implement policies and procedures.
• Maintain budget, prepare contracts, approve and monitor expenditures, prepare budget requests and financial reports.
• Act as liaison to internal departments, external entities and community organizations.
• May prepare and edit reports and/or newsletters and develop publication materials.
• May provide direct and/or indirect supervision to exempt and non-exempt staff (i.e.), hiring/firing, performance evaluations, disciplinary action, approve time off, etc.).
• Perform related duties based on departmental need. This job description can be changed at any time

Required Education

• Bachelor's Degree.
• Seven (7) years of relevant work experience and/or other specialized training can be used in lieu of education requirement.

Required Experience

• Three (3) years of relevant experience

Additional Qualifications Considered

• Commitment to an applicant pool and student body and the ability to work with people from other backgrounds.
• Experience in written communications and customer service.
• Familiarity with customer relationship management systems, specifically Technolutions Slate.
• Candidate must be willing and able to work select evenings and weekends (5-10 times per year).

Application Process Information

• A resume

• A cover letter (explaining your interest in the position)

• List of three (3) professional references.

Physical Requirements/Work Environment

• Office environment/no specific unusual physical or environmental demands.

Compensation and BenefitsUC offers an exceptional benefits package designed to support your well-being, financial security, and work-life balance. Eligibility varies by position and FTE. Highlights include:Comprehensive Tuition RemissionUC provides tuition remission for you and your eligible dependents, covering tuition costs for nearly all undergraduate and graduate programs offered by the university.Robust Retirement PlansAs a UC employee, you won’t contribute to Social Security (except Medicare). Instead, you’ll choose between state pension plans (OPERS, STRS) or an Alternative Retirement Plan (ARP), with UC contributing 14–18% of your salary based on position.Real Work-Life BalanceUC prioritizes work-life balance with a generous time-off policy, including:Vacation and sick time11 paid holidays and additional end-of-year paid time off (Winter Season Days)6 weeks of paid parental leave for new parentsAdditional Benefits Include:

• Competitive salary range of $45,000 - $55,000 dependent on the candidate's experience.
• Comprehensive health coverage (medical, dental, vision, prescription)
• Flexible spending accounts & wellness programs
• Professional development & mentorship opportunities

For questions about the UC recruiting process or to request accommodations with the application, please contact Human Resources at .The University of Cincinnati is an Equal Opportunity Employer.REQ: 99014 Expected salary: $45000 - 55000 per year Location: Cincinnati, OH Apply for the job now! Apply for this job