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Senior Director - Customer Sales South

Remote, USA Full-time Posted 2026-06-17

Description:

  • BODYARMOR Sports Nutrition is a fast-paced, dynamic environment where brand builders work together with the goal of becoming innovative game-changers in the world of sports and active hydration.
  • Extreme passion and teamwork are the essentials of being a successful member of the BODYARMOR Sports Nutrition team – which consists of BODYARMOR and POWERADE brands.
  • BODYARMOR Sports Nutrition exudes an entrepreneurial culture backed by the resources and insights of one of the world’s most iconic companies, The Coca-Cola Company, which acquired BODYARMOR in 2021.
  • This unique environment gives employees the ability to move quickly, exceed expectations, develop valuable relationships, and have fun while we work to achieve our goal of becoming #1 in Sports Hydration.
  • BODYARMOR is looking for a Director Customer Sales, South to join our team.
  • The Director Customer Sales, South will lead a cross-functional team to deliver business results across assigned territory.
  • As a key leader within BODYARMOR, this individual will be required to lead annual planning processes and negotiate annual agreements to ensure alignment and execution to achieve aggressive business targets.
  • This individual will provide subject matter expertise to resolve complex customer issues and deliver BASN annual goals.
  • This individual will directly manage Publix and SEG customers. This individual will also manage two direct reports. The two direct reports manage the Texas (HEB & Brookshire), K-VA-T Food City, and Military Channel customers.

Requirements:

  • Bachelors Degree or relevant experience required
  • 8 years direct sales experience in the CPG industry and hold a track record of successfully selling into multiple national and regional channel customers required
  • Located in Southeast or Texas preferred
  • Recent Publix and SEG experience preferred
  • DSD beverage background preferred
  • Must be self-motivated and highly organized with a strong desire to produce results with an entrepreneurial spirit to succeed.
  • Must be able to quickly assess the needs of the business, develop an action plan & manage the required change.
  • the ability to effectively intermingle with a wide variety of business professionals is essential.
  • Must have a passion for building brands, new products, and long-term growth.
  • Must have a verifiable list of current contacts with appropriate buyers & divisional managers.
  • Solid computer skills in Outlook, Power Point, Excel, and Word.
  • Strong understanding and analytical skills in understanding of Nielsen/IRI syndicated data.
  • Position requires substantial travel (30% if based in FL area; 50% outside of territory) by car and plane, including both local and neighboring geographic territories.
  • Must hold and maintain a valid driver's license and be able to drive long distances
  • Motor Vehicle Records must satisfy Company standards per Driving Policy

Benefits:

  • A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

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