Manager - Digital Analytics
Welcome to The Walt Disney Company, where magic and imagination come to life! We are seeking a talented and experienced Manager of Digital Analytics to join our team and help shape the future of our digital presence. As a part of our team, you will play a crucial role in driving data-driven decisions and optimizing our digital performance across all platforms. If you are a strategic thinker... analytical mind, and a passionate Disney fan, we would love to have you on board. Join us in creating unforgettable experiences for our global audience. Develop and maintain a comprehensive digital analytics strategy for The Walt Disney Company, ensuring alignment with overall business objectives. Lead a team of digital analysts to collect, analyze, and interpret data from various digital platforms and channels, including websites, mobile apps, and social media. Utilize various tools and techniques to track and measure website traffic, user behavior, and conversion rates, providing insights to drive business decisions. Identify key performance indicators (KPIs) and develop dashboards and reports to communicate digital performance to stakeholders. Collaborate with cross-functional teams to define and implement digital analytics best practices and standards across the organization. Stay up-to-date with industry trends and advancements in digital analytics techniques, and proactively make recommendations for improvements to our digital presence. Utilize data to identify opportunities for optimization and growth across all digital channels, including website content, user experience, and marketing campaigns. Work closely with the marketing team to develop and execute A/B and multivariate testing strategies to improve website performance and user engagement. Develop and manage budgets and resources for digital analytics initiatives, ensuring efficient and effective use of resources. Act as a subject matter expert in digital analytics, providing guidance and training to team members and other teams within the organization. Foster a culture of data-driven decision making, encouraging a mindset of continuous improvement and optimization across all digital touchpoints. Serve as a brand ambassador for The Walt Disney Company, embodying the company's values and spreading the magic and imagination of Disney to our global audience. The Walt Disney Company is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics Apply Job!