[Remote] Director, Paid Social Performance Marketing

Note: The job is a remote job and is open to candidates in USA. Hims & Hers is the leading health and wellness platform, on a mission to help the world feel great through the power of better health. They are seeking a performance marketing leader to own and scale their paid social program, driving efficient growth across a substantial budget while collaborating with cross-functional teams.

Responsibilities

• Own and scale the paid social program, managing a nine-figure annual budget against aggressive CPA and ROAS targets
• Define and evolve a full-funnel social strategy, expanding beyond performance into awareness and consideration to unlock incremental, efficient growth
• Leverage AI and automation to improve how we generate insights, execute campaigns, and report on performance
• Partner cross-functionally with Product, Creative, Analytics, and Marketing to identify growth opportunities and bring them to market
• Translate complex measurement inputs (MMM, MTA, Conversion Lift, etc.) into clear, actionable investment decisions
• Build and execute a robust testing roadmap across creative, targeting, and platform optimizations
• Lead creative strategy and production in partnership with internal teams and external agencies
• Identify and launch new channels, betas, and experiments to drive scalable growth
• Coach and develop a high-performing team across multiple levels
• Serve as a key driver of cross-functional initiatives that improve how we acquire and engage customers

Skills

• 10+ years of experience in performance or growth marketing, with a track record of owning and scaling large budgets (8–9 figures)
• Deep expertise in paid social platforms (especially Meta) and performance measurement frameworks
• Proven ability to develop and execute full-funnel marketing strategies, not just lower-funnel optimization
• Experience using AI, automation, or advanced tooling to improve marketing efficiency, insights, or execution
• Strong analytical skills with the ability to turn complex, ambiguous data into clear recommendations
• Experience building and scaling processes in fast-paced, high-growth environments
• Strong leadership skills with a track record of developing talent
• Excellent communication skills and ability to influence across teams

Benefits

• Competitive salary & equity compensation for full-time roles
• Unlimited PTO, company holidays, and quarterly mental health days
• Comprehensive health benefits including medical, dental & vision, and parental leave
• Employee Stock Purchase Program (ESPP)
• 401k benefits with employer matching contribution
• Offsite team retreats

Company Overview