[Remote] Product Marketing Manager
Note: The job is a remote job and is open to candidates in USA. Franklin Fitch is a fast-growing cybersecurity company seeking an experienced Product Marketing Manager to lead messaging and market narrative in the cyber resilience space. This role involves working closely with leadership to shape enterprise security understanding and requires ownership of product positioning and go-to-market strategies.
Responsibilities
- Own product messaging, positioning, and value proposition development
- Create compelling use cases, customer stories, and proof points
- Develop sales enablement content including pitch decks, battle cards, and objection handling materials
- Lead competitive intelligence and market analysis initiatives
- Drive go-to-market strategy for product launches and feature releases
- Refine ideal customer profiles (ICP) and buyer personas
- Ensure consistent messaging across all customer-facing channels
Skills
- 6–10 years of Product Marketing experience within B2B SaaS
- Experience marketing cybersecurity, infrastructure, or enterprise technology solutions
- Strong ability to translate complex technical concepts into business value
- Proven success creating sales enablement programs that drive adoption and results
- Experience launching products or helping build new market categories
- Data-driven mindset with strong customer and market research skills
- Familiarity with AI-powered tools for research, content creation, and competitive analysis
- Comfortable operating in a fast-paced, high-growth environment
Benefits
- Significant ownership and influence over company messaging and market positioning
- Opportunity to help shape a new category within cybersecurity
- Direct partnership with senior leadership and executive stakeholders
- Exposure to enterprise and Fortune 500 customers
- Strong investment in modern AI tools and technology
- High-impact role with clear visibility across the business
Company Overview