[Remote] Regional Vice President, Sales (Mid-Atlantic Territory)

Note: The job is a remote job and is open to candidates in USA. Protective Life is a company dedicated to helping customers protect against life’s uncertainties. They are seeking a Regional Vice President (RVP) of Sales who will drive new Employee Benefits (EB) business growth and strengthen relationships with brokers and key trading partners in the Mid-Atlantic region.

Responsibilities

• Own and execute the regional sales strategy to achieve production, market share, and profitability goals across target segments and products
• Translate enterprise growth priorities into regional execution plans that drive broker engagement, market penetration, and consistent pipeline development
• Recruit, mentor, and lead a team of field sales representatives while establishing clear expectations for activity levels, broker engagement, pipeline management, and conversion performance
• Develop data-informed regional plans using market analytics, CRM insights, and local intelligence
• Support expansion into emerging markets by identifying distribution opportunities and accelerating adoption of new products and programs
• Build deep, trusted relationships with national and regional brokers, GAs, and other influential market partners
• Conduct regular field visits, strategic planning sessions, and growth reviews with key distribution partners
• Align the organization’s value proposition—including product breadth, digital capabilities, integration readiness, and service experience—to accelerate broker adoption and sales growth
• Identify and develop strategic distribution relationships—including brokers, GAs, aggregators, payroll providers, and benefits administrators—that expand access to employer groups and increase regional production
• Drive disciplined pipeline management, opportunity tracking, and activity visibility within the CRM platform
• Coach sales representatives on forecasting accuracy, pipeline construction, and win-strategy development to improve close rates and predictability
• Leverage CRM dashboards, analytics, and regional insights to identify trends, prioritize opportunities, and focus sales activity where it will produce the highest return
• Ensure leadership has consistent visibility into pipeline health, regional performance, and market coverage
• Champion the organization’s digital ecosystem—including broker portals, APIs, automation capabilities, and integration readiness—as a competitive advantage in the marketplace
• Equip the sales team to confidently position digital capabilities with brokers, GAs, payroll providers, benefit administrators, and other trading partners
• Partner with Sales Enablement and Technology teams to keep the field current on evolving tools, capabilities, and digital enhancements
• Collaborate closely with Underwriting, Operations, Product, Claims, and Technology teams to ensure competitive positioning and smooth case execution
• Partner with Client Management, Renewal, and Sales Support leadership to support a seamless client lifecycle from prospecting through implementation, renewal, and long-term relationship expansion
• Build and sustain a high-performing sales team with strong market expertise and digital fluency
• Establish a culture of accountability, professionalism, continuous learning, and execution excellence

Skills

• 5+ years of leadership experience in EB sales, including managing relationships with brokers, GAs, and other complex intermediary distribution models
• Proven ability to recruit, coach, and develop high-performing sales teams within a growing or evolving business environment
• Strong command of EB products including Dental, Vision, Life, Short-Term Disability, Long-Term Disability, Paid Leave, and Supplemental Health
• Experience developing and executing regional sales strategies informed by market analytics, CRM insights, and distribution intelligence
• Demonstrated success managing pipeline development, forecasting, and sales performance using a modern CRM environment
• Strong cross-functional leadership skills with experience partnering with Client Management, Underwriting, Product, Operations, and Technology teams to deliver successful sales outcomes
• Experience expanding EB distribution in emerging or newly developing markets and during periods of rapid growth
• Success selling through aggregator channels (GAs, PEOs, payroll providers, benefits administration platforms) and with national and large regional brokers
• Experience leading sales teams focused on small and middle market employer segments (U500)

Benefits

• Comprehensive health, dental and vision insurance
• Mental health benefits and an employee assistance program
• Paid time off
• Paid parental leave
• Short-term disability
• A cultural observance day
• Contributions to healthcare accounts
• A pension plan
• A 401(k) plan with Company matching
• ProHealth Rewards, Protective’s platform to improve wellbeing while earning cash rewards

Company Overview