[Remote] Technical Email Marketing Specialist
Note: The job is a remote job and is open to candidates in USA. Arrae is a growing, mission-driven brand in the wellness space seeking a Technical Email Marketing Specialist. The role involves owning the execution and optimization of email and SMS marketing channels, ensuring campaigns are built accurately, deployed on time, and optimized for performance.
Responsibilities
- Own the day-to-day technical execution of Arrae's email marketing program across email and SMS, ensuring campaigns and automations are built accurately, deployed on time, and optimized for performance
- Build, QA, schedule, and launch campaigns in Klaviyo, managing audience segmentation, dynamic content, personalization, and scheduling
- Build, maintain, and optimize flows, including post-purchase, welcome, replenishment, browse abandonment, cart abandonment, winback, and engagement journeys
- Develop and manage sophisticated audience segments to support personalization, testing initiatives, and lifecycle targeting
- Monitor flow performance and campaign health, proactively identifying opportunities for optimization and troubleshooting issues as they arise
- Own A/B testing execution across campaigns and flows, including setup, tracking, documentation, analysis, and presentation of findings to the broader team
- Conduct thorough QA across email, SMS, links, UTMs, dynamic content, and personalization variables to ensure flawless execution
- Maintain retention platform operations, including customer properties, custom events, list cleans, integrations, and data hygiene
Skills
- 2–3+ years of experience in retention marketing, email marketing, CRM operations, or lifecycle marketing within an e-commerce or DTC environment
- Advanced Klaviyo expertise is required
- Ability to troubleshoot technical issues independently, including flow logic, integrations, rendering issues, tracking discrepancies, and basic HTML/CSS edits when needed
- Strong analytical skills and a genuine passion for data, testing, measurement, and continuous optimization
- Exceptional organizational skills with meticulous attention to detail and a proven ability to manage multiple moving pieces without sacrificing quality
- Experience documenting processes, maintaining testing libraries, and creating operational systems that improve team efficiency
- Familiarity with attribution, UTM tracking, and retention reporting
- Basic HTML/CSS knowledge for email troubleshooting and template edits
- Experience supporting A/B testing and experimentation programs
- Experience within beauty, wellness, health, or high-growth DTC brands
- Experience with or desire to learn email authentication and deliverability best practices, including DMARC, SPF, DKIM, domain reputation monitoring, and inbox placement optimization
Company Overview
Company H1B Sponsorship