[Remote] Associate Director, Paid Media

Note: The job is a remote job and is open to candidates in USA. Accelerated Digital Media is a company focused on innovative digital marketing solutions, and they are seeking an Associate Director of Paid Media to provide strategic leadership in search engine marketing initiatives. The role involves managing a team, optimizing campaigns, and collaborating with clients to drive traffic, conversions, and ROI.

Responsibilities

• Develop and communicate the overall paid media strategy, including goals and objectives internally and externally
• Collaborate with clients or senior management to align paid media efforts with broader marketing and business objectives
• Stay updated on industry trends, algorithm changes, and emerging technologies to maintain a competitive edge
• Develop a robust testing roadmap with your team and ensure the continuous evolution of the client’s paid media programs
• Lead and mentor a team of Media Strategists & Sr Strategists, including setting clear performance objectives and providing guidance
• Oversee campaign planning, execution, and optimization efforts
• Ensure team members are well-equipped to deliver exceptional results
• Collaborate with clients and internal teams to understand campaign objectives and target audience
• Develop paid media strategies tailored to meet client goals, including budget allocation and channel selection
• Identify key performance indicators (KPIs) and campaign milestones
• Execution in the platforms is expected in the early stages of this role
• Create, set up, and manage paid media campaigns across various platforms, such as Google Ads, Facebook Ads, LinkedIn Ads, and others
• Develop ads utilizing provided images, videos, and landing pages
• Implement audience targeting and segmentation strategies
• Manage campaign budgets effectively, ensuring efficient allocation and adherence to financial goals
• Monitor and analyze campaign performance using analytics tools and performance dashboards
• Identify trends and insights, providing recommendations for optimization
• Conduct A/B testing, ad group restructuring, and other optimization techniques
• Analyze competitors' paid media strategies to identify opportunities and trends
• Stay informed about industry developments and emerging advertising technologies
• Generate regular reports to track KPIs and campaign effectiveness
• Communicate campaign progress, insights, and recommendations to clients and internal stakeholders
• Address client queries and concerns promptly
• Directly manage media strategists and senior media strategists to own account execution and client communication
• Other duties, as assigned

Skills

• Bachelor's degree in Marketing, Advertising, Business, or related field (Master's preferred)
• 8+ years of agency or client-side experience in digital strategy
• A deep understanding of Google Ads, Microsoft Ads, LinkedIn, Meta & Programmatic
• Experiencing managing or leading a team of direct reports
• Certification in relevant advertising platforms (e.g., Google Ads, Facebook Blueprint) is a plus
• Strong analytical skills and proficiency in data analysis tools
• Excellent communication and presentation skills
• Creative thinking and ability to develop compelling ad content
• Proficiency in digital advertising and social media management platforms
• Familiarity with SEO (Search Engine Optimization) is a plus

Benefits

• High-character, fun, and cohesive work culture
• Competitive base salary
• PTO that is genuinely encouraged
• Affordable, low-deductible health insurance plans
• Supplemental benefits, including employer-paid life insurance, short & long term disability insurance
• 401k with company match
• Remote work flexibility
• Supportive, transparent, and accessible leadership that welcomes ideas, insights & feedback
• Professional/individual development stipend

Company Overview