[Remote] Director, Marketing Communications

Note: The job is a remote job and is open to candidates in USA. Meso Scale Diagnostics, LLC is seeking a Director of Marketing Communications to lead their MarCom team. This role involves overseeing content marketing, campaigns, events, and collaborating with Product and Digital Marketing to execute strategic omnichannel campaigns.

Responsibilities

• Partner with Product Marketing and Digital Marketing teams to drive integrated campaigns that align with business priorities and messaging strategy
• Ensure company presence at appropriate tradeshows, symposia, and webinars
• Project manage campaigns and events, overseeing all aspects from planning through execution and follow-up
• Ensure campaigns and event marketing efforts are consistent, measurable, and brand-aligned across all channels
• Own the global content calendar and oversee creation of white papers, publication reviews, blog posts, videos, emails, social media, infographics, and more
• Generate content for diverse channels but not limited to web, email, events, and advertising
• Drive search-optimized content strategies that generate qualified inbound traffic and support lead generation goals
• Refine and enforce brand standards (tone, visual identity, naming conventions, templates, etc.) across internal and external communications
• Serve as brand steward, ensuring consistency across marketing collateral
• Manage media partner relationships to encourage the development of earned media opportunities and representation
• Cultivate thought leadership via scientific content and leveraging customers for seminars, webinars, and symposia
• Lead and mentor a small, high-output MarCom team across content, event, and campaign management and regional marketing
• Work closely with Digital Marketing, Product Marketing, and commercial teams to ensure integrated, cross-channel execution
• Define and track KPIs for MarCom performance: engagement, brand awareness, conversion, and content effectiveness

Skills

• Bachelor's degree in life sciences, marketing, or related field required
• A minimum of 10 years of experience in marketing communications in the life sciences, diagnostics, biotech, or pharma industries
• A minimum of five years of management experience
• Demonstrated experience leading brand strategy and messaging development for B2B life science audiences
• Experience with Salesforce, Marketo/Pardot, HubSpot, or similar marketing platforms
• Experience managing vendors, budgets, and performance analytics
• Scientific fluency and ability to translate complex concepts into engaging, customer-centric messaging
• Strong leadership skills with demonstrated knowledge and understanding of staff management practices and processes and the ability to establish accountabilities and expectations and manage performance to achieve results
• A professional presence and strong interpersonal skills for interacting in a courteous, timely, and diplomatic manner with all levels of employees as well as other parties/stakeholders involved with the company
• Demonstrated propensity to be creative, collaborative, proactive, and self-motivated in the execution and completion of assigned accountabilities
• Strong business acumen, negotiation and mediation skills, as well as a demonstrated attention to detail and a focus on achieving quality outcomes. Ability to build/foster relationships
• Demonstrated critical thinking and analytical skills, as well as the ability to handle complex situations and demonstrate sound judgment and problem-solving
• Excellent organizational, planning, and time management skills with the ability to manage multiple and often changing priorities and issues of varying complexity, while meeting time-sensitive deadlines and deliverables
• Excellent written and verbal communication skills
• Ability to travel that can include overnight stays and working outside normal business hours as needed
• Advanced degree preferred

Benefits

• Employees may qualify for a discretionary or non-discretionary bonus in addition to their base salary.
• Medical, dental, and vision coverage, along with prescription benefits.
• We provide a 401(k) plan with company matching
• Flexible spending accounts
• Company-paid short- and long-term disability insurance
• Group life and accidental death and dismemberment insurance
• Paid vacation
• Paid sick leave
• Paid holidays
• Paid parental leave
• Employee assistance program
• Fitness club membership contribution
• Pet insurance
• Identity theft protection
• Home and auto insurance discounts
• Optional supplemental life insurance

Company Overview