[Remote] Marketing Manager

Note: The job is a remote job and is open to candidates in USA. Instrumental Group is a digital sales and marketing agency based in Golden, Colorado, and a proud Elite HubSpot Partner. They are seeking a Marketing Manager to build and execute their internal marketing strategy across partner marketing, event marketing, and demand generation, working closely with leadership and external partners to grow the brand and support revenue goals.

Responsibilities

• Drive co-marketing strategy and execution across Instrumental's top technology partners
• Build relationships with partner marketing teams, develop joint campaigns and content, and ensure Instrumental is consistently visible and authoritative within each partner ecosystem
• Develop and manage co-marketing plans with key partners, including campaign briefs, content calendars, and launch timelines
• Coordinate regular, consistent content creation in multiple formats (webinars, blog posts, social content, email campaigns) in alignment with partner priorities
• Develop and maintain a library of thought leadership content including guides and case studies that support partner storytelling and Instrumental's brand authority
• Collaborate with SEM team on SEO and AEO content strategy, ensuring owned and co-created content is optimized for search and AI answer engines
• Maintain active partner relationships and serve as the day-to-day marketing contact for: Aircall, Grammarly, PandaDoc, HubSpot
• Track co-marketing performance and report results back to partners and internal leadership
• Own the end-to-end marketing execution for Instrumental's event strategy, including sponsored conferences, virtual webinars, hosted events, and executive speaking engagements
• Develop conversion paths and campaign assets for each event (landing pages, registration flows, pre/post-event nurture)
• Create and manage event promotion materials, including ad creative and organic social content
• Lead social media strategy and coordinate with service team contributors to maintain a consistent brand voice and publishing cadence across channels
• Collaborate with the SEM team on paid targeting strategy for event promotion
• Support executive-level speaking engagements and conference sponsorship strategy, with direct collaboration with the CRO
• Coordinate event logistics, speaker prep materials, and post-event follow-up sequences
• Build and run Instrumental's inbound pipeline engine
• Develop and execute inbound lead generation strategies, including gated content offers, landing pages, and conversion path optimization
• Own email marketing strategy and execution, including list segmentation, nurture sequences, and performance reporting
• Build and optimize marketing automation in HubSpot, including workflows, lead scoring, and lifecycle stage management
• Coordinate with service team on creative and graphic design execution for campaign assets, ensuring visual consistency and brand quality across all demand gen materials
• Collaborate with the SEM team on paid media strategy, providing creative assets and campaign briefs
• Report on pipeline contribution and marketing attribution, connecting campaign activity to deal creation and revenue
• Identify and test new demand generation channels aligned to Instrumental's target market

Skills

• 3-6 years of B2B marketing experience, ideally at an agency or in a small marketing team with broad ownership
• Demonstrated ability to manage multiple marketing programs simultaneously without losing quality or momentum
• HubSpot proficiency required. Certifications a plus. Experience building workflows, landing pages, and reports in HubSpot Marketing Hub
• Strong writing and communication skills. You do not need to be a dedicated copywriter, but you need to produce clear, professional marketing copy
• Collaborative by default. This role touches nearly every part of the business and requires strong relationship-building with internal and external stakeholders
• AI-fluent. You actively use AI tools for content creation, research, campaign management, and reporting. You are comfortable learning new tools quickly
• Data-oriented. You track performance, draw conclusions, and adjust strategy based on results
• Experience in regulated industries (financial services, healthcare, insurance) is a meaningful plus

Benefits

• Medical, dental, and vision insurance
• Short- and long-term disability coverage
• Accident insurance
• 401(k) retirement plan
• 15 paid holidays + generous PTO
• Quarterly incentive plan
• A vibrant, close-knit team that truly cares

Company Overview