[Remote] Media Strategy & Measurement Manager

Note: The job is a remote job and is open to candidates in USA. Saatva is the original direct-to-consumer mattress and home furnishings company, dedicated to providing healthy and restorative sleep. The Media Strategy & Measurement Manager will shape upper-funnel media investment and build measurement frameworks to understand media contributions to growth as Saatva expands its omni-channel presence.

Responsibilities

• Monitor excess share of voice (ESOV) across TV, audio, and other brand channels to inform media investment decisions
• Develop geo-level investment recommendations based on Viewing Room presence, competitive intensity, and market demand
• Identify and prioritize key Category Entry Points (moments when consumers begin thinking about purchasing a mattress) such as moving, buying a home, or starting a family. Leverage internal and external research to understand where and how these CEPs occur across audiences and markets
• Build a triangulation framework that brings together media delivery data, branded search trends, MMM outputs, and market-level demand signals to understand how media drives demand
• Assess media effectiveness using incrementality testing, MMM insights, and cross-channel measurement approaches
• Partner with agency and internal teams to refine how media impact is evaluated across channels
• Strengthen MMM inputs and translate outputs into clear guidance for budget allocation across channels and markets
• Collaborate with Retail to align media investment with Viewing Room openings and support market expansion
• Mentor performance marketing and broader marketing teammates to elevate media literacy across the organization
• Work closely with the Performance Marketing team to evolve Saatva’s omnichannel media strategy

Skills

• 4+ years of experience in media planning, strategy, or marketing analytics
• Deep TV & Streaming Expertise: Proven experience building and executing impactful plans across linear TV, streaming/CTV, and audio channels
• The 'Planner + Quant' Mindset: A rare blend of creative, innovative planning skills and heavy quantitative ability. You know how to build a beautiful campaign strategy and defend it with rigorous data
• Business Model Literacy: Experience planning for high-AOV, high-consideration products. You understand how to market an aspirational, 'affordable luxury' product across both digital and physical retail environments
• Technical Proficiency: Strong analytical skills with hands-on familiarity in MMM, incrementality testing, geo-level modeling, tracking and analyzing excess share of voice (ESOV) across TV, audio, and other brand channels
• Education: Bachelor's degree in a related field
• Experience in a Retail/DTC hybrid environment
• Background in working for a digitally native brand that has transitioned into omnichannel physical retail
• Familiarity with podcast measurement, audience segmentation, and mid-funnel creative strategy

Benefits

• Eligible for our annual bonus program.
• Comprehensive Medical, Dental, and Vision insurance.
• 401(k) with employer match and FSA/HSA/Commuter benefits.
• Generous paid vacation and time off.
• Employee Referral Bonus, discounted gym memberships, and deep discounts on Saatva products for you, your friends, and your family.

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