[Remote] Content Marketer

Note: The job is a remote job and is open to candidates in USA. Pogo is a fast-growing B2B company seeking its first Content Marketer to lead their content function and define the voice of their enterprise business. The role involves creating compelling content using proprietary data, developing content strategy, and producing various formats to engage and convert audiences.

Responsibilities

• Lead Pogo's B2B content function - you decide what gets written and where it shows up
• Turn Pogo's proprietary data into compelling long-form content - reports, studies, and deep dives
• Produce excellent copy across formats: long-form articles, webinars, outbound email, paid ads, billboards, organic social
• Own content strategy - decide which channels we invest in and why
• Develop a deep understanding of our buyers and write to them
• Use language to capture attention, create virality, and drive conversion

Skills

• 3–6 years of B2B SaaS content experience at a tech company with a strong content program
• Produce excellent copy across lengths and formats
• Strong ability to use language to drive outcomes - capture attention, create virality, and convert
• Ability to dig into data and find the story in it
• Strong POV on how to run a content function
• Experience working at a fast-growing startup with real ownership
• Active use of AI tools in workflows
• Turning data into compelling macro consumer stories (leans on journalism)
• Track record of writing publicly on social and growing an audience

Benefits

• We also strongly encourage time off to recharge the batteries: in addition to unlimited PTO, we've implemented a *minimum* 20 days vacation policy 🌴
• We trust each team member to create a flexible work schedule that allows them to be most productive while accommodating other priorities outside of work.

Company Overview