[Remote] Paid Media & Demand Generation Manager

Note: The job is a remote job and is open to candidates in USA. Rankings.io is hiring a Paid Media & Demand Generation Manager to help build and scale the demand engine across their ecosystem. This role involves managing demand generation campaigns and collaborating with various teams to optimize performance and drive revenue growth.

Responsibilities

• Own paid acquisition across Google Ads, LinkedIn Ads, Meta Ads, and retargeting, including setup, targeting, budget pacing, bidding, optimization, and reporting
• Drive demand for webinars and PIMCON through paid campaigns, landing pages, retargeting, and audience development
• Partner with web and creative to launch and optimize campaign landing pages
• Partner with lifecycle and sales to strengthen how marketing supports people across the full journey, from initial interest through ongoing engagement
• Lead SEO and AI search visibility priorities as part of the broader demand plan
• Provide day-to-day management across demand generation priorities, set clear KPIs, support workflows, and manage timelines and handoffs across lifecycle and SEO

Skills

• 5+ years managing paid media across Google Ads, LinkedIn Ads, Meta Ads, and retargeting
• Expert-level proficiency in analytics platforms including Google Ads, Google Analytics, and LinkedIn Campaign Manager, with the ability to translate data into strategic action
• Strong written and verbal communication skills, including the ability to write clear briefs, present performance insights, and influence with confidence
• Track record building and optimizing demand gen campaigns in a B2B, agency, SaaS, professional services, or high-consideration environment
• Experience with HubSpot or a comparable CRM/marketing automation platform
• Experience supporting webinars, conferences, or event-based demand
• Experience across multiple brands, subbrands, or audience segments
• Strong grasp of landing pages, lead capture, UTMs, CRO, and campaign reporting
• Understanding of SEO, organic search, and how website content supports discoverability across search engines and emerging AI search experiences
• Ability to tie marketing activity to qualified leads, pipeline, and revenue
• Strong analytical skills and comfort reporting on performance data
• Experience partnering with sales, creative, web, lifecycle, SEO, and events teams
• Experience managing or coaching direct reports, in a player-coach capacity
• Strong project management skills
• Ability to operate with significant autonomy — you've been the most senior expert in your function before and you know how to stay accountable without heavy oversight
• You document your work, communicate proactively, and build in a way that doesn't create single points of failure
• Google Ads and Analytics certification is a plus
• Legal marketing or another high-consideration category is a plus

Benefits

• Fully Remote
• Unlimited PTO
• $100 Wellness Reimbursement Program
• Quarterly training stipend for Professional Development
• 401(k) with 3% Employer match (Safe Harbor)
• 100% Employer-Paid Health Insurance

Company Overview