Business Development Representative

Vistera Technologies Corp. is approaching its commercial launch in 2026, and they are seeking a Business Development Representative to build their subscriber base from the ground up. The BDR will be responsible for generating a qualified pipeline through outbound prospecting and inbound lead management, ensuring effective communication and context for account executives.

Responsibilities

• Build and work a targeted outbound prospecting list of SMB businesses across Canada that fit the Vistera ideal client profile, using a combination of research, CRM data, and market intelligence
• Execute outbound outreach through email, phone, and LinkedIn with messaging that is specific, relevant, and reflects a genuine understanding of the SMB challenges Vistera addresses
• Develop sequences and cadences that generate responses without being aggressive or generic, testing and refining messaging based on what is working
• Meet or exceed monthly targets for outbound activity, conversations initiated, and qualified meetings booked
• Respond to inbound leads generated through marketing activity including content, events, referrals, and digital campaigns with speed and relevance
• Qualify inbound leads against defined criteria including company size, decision-maker seniority, budget awareness, and fit with the Vistera platform's current capabilities
• Manage the handoff of qualified leads to the account executive team with a complete briefing on the prospect's context, needs, and the conversation to date
• Ensure no inbound lead goes unworked and that response times reflect the urgency the market expects from a technology company
• Maintain accurate and complete records of all prospect activity in Zoho CRM, including contact details, interaction history, qualification status, and next steps
• Contribute to the ongoing refinement of the ideal client profile and the qualifying criteria as the business learns more about which prospects convert and which do not
• Provide the VP Revenue with regular visibility into outbound activity, pipeline volume, and conversion from outreach to qualified meeting
• Develop a working knowledge of the competitive landscape in which Vistera operates, including what other platforms SMB owners are using and what the common objections to switching or adopting a new tool look like
• Share market intelligence gathered through prospect conversations with the product and commercial teams on a regular basis, contributing to the company's understanding of the market it is entering
• Stay current on the Vistera platform's capabilities and the expert network's service offering so that prospect conversations are accurate and credible
• Support the VP Revenue and US-based AEs in building pipeline in the Washington State market and beyond as the US expansion progresses, adapting outreach and messaging where needed to reflect the US buyer context
• Assist with the research and prospecting activity required to support new US market entry as the expansion roadmap develops

Skills

• One to three years in a BDR, SDR, or outbound sales role, preferably in a SaaS or technology environment
• Demonstrated ability to build and execute outbound prospecting cadences that generate real conversations, not just activity metrics
• Experience with CRM tools for managing prospect activity and pipeline. Zoho experience is an asset
• Exposure to SMB buyers is a meaningful advantage. The ability to speak credibly to a business owner is different from selling to a corporate procurement team
• Early-stage or startup experience is an asset. You will be building the process from scratch and comfort with that environment matters
• Persistent without being aggressive. You follow up because you believe in what you are selling and you respect the prospect's time
• Genuinely curious about the businesses you are calling on. The best conversations start with understanding, not pitching
• Organized and self-directed. You manage your own activity without needing daily oversight and you hold yourself to your targets
• Coachable. You take feedback from the AE team and the VP Revenue on what is working and what is not and you adjust quickly
• Comfortable with ambiguity. Vistera is a new product entering the market and the playbook is being written in real time. You see that as an opportunity, not a problem

Company Overview