B2B Email Marketing Consultant

About NutKase: NutKase Accessories is a leading B2B accessory brand focused on designing and manufacturing high-quality ruggedized Chromebook, iPad, and Laptop cases... We sell our protective cases to Schools, Hospitals, and Companies in over 50 countries around the world and have been in business since 2011. Our team is globally distributed based in LA, Minneapolis, Miami, Rome, Guadalajara, Guangzhou. For more information head on over to www.NutKase.com Position Overview: The email marketing specialist is responsible for the design, execution, and optimization of all email marketing programs, optimization of lead nurturing, lead scoring, and automation to develop qualified sales leads and create brand awareness. This means owning all key job functions & work activities aimed at generating new sales qualified leads (at the top of the funnel) that are then handed over to the NutKase Sales Territory Managers to run through the middle & bottom of the funnel. The primary ways demand generation will take place is through a hyper focused email marketing marketing focused on nurture, drip, newsletters, sales emails. Major Objectives & Key deliverables: • Own outbound marketing campaigns to increase B2B sales and increase lead generation • Develop and manage outbound sequences and drip campaigns for outreach to prospects (cold & warm leads in our database), existing customers (with the support of Customer Retention), leads that already have samples, and channel partners • Work along side the Head of sales to execute the outbound marketing campaigns • Develop taylor made email marketing campaigns based on following criterias: • Geographical location (Territory/State campaign targeting prospects in our key states; a campaign focused only on IT Directors in Indiana) • Stage of Funnel (Email campaigns specifically targeting leads who are in the middle of the funnel and have already received samples but not purchased) • Partner Tier (Email campaigns specifically targeting Virgin reseller reps who have never sold our product, and may have never heard of our brand or a campaign targeting specifically reps who have sold less then $10K worth of NutKase products) • Existing Customers (Working alongside the customer retention manager, execute an email marketing campaign focused on existing customers who have purchased from us for the past 2 years in a row and target them with a focused campaign to ask for referrals) • Generate is 50-100 sales qualified leads per week that can be handed over to the Sales Territory Managers Sub Objectives • Own the hands-on execution of all email and lifecycle marketing campaigns (building & sending emails, pulling audience segments, a/b testing & reporting) • Own the end-to-end data-infrastructure of Mailchimp/Odoo across existing platform tools including design, development, and execution of changes • Engage in the day-to-day maintenance and coordination with external departments, regarding the compilation, aggregation, and list distribution for campaigns from Mailchimp/Odoo • Document daily operational workflow and marketing automation best practices to ensure proper list management, data quality, list hygiene and campaign optimization • Develop prospect targeting, segmentation, and communication strategies to maximize the conversion rate • Lead marketing automation and triggers to engage and convert prospects and customers across the customer journey • Continuously conduct A/B tests and analyze results to develop insights to improve conversion rate, retention, and customer loyalty • Provide on-going reporting, campaign insights and revenue pacing to stakeholders • Oversight of nurture campaign activity - tracking, reporting, and closing the loop with Sales teams • Generate awareness of NutKase offerings resulting in warmer leads that can be converted quickly NutKase Accessories focuses on Hardware, K-12 Education, Education Technology, and Mobile Accessories. Their company has offices in Miami. They have a small team that's between 1-10 employees. You can view their website at https://www.nutkase.com Apply Job!