National Account Manager, Natural & Specialty
Founded in 2022, Create Wellness is redefining creatine for the modern consumer — starting with a first-of-its-kind creatine gummy and scaling rapidly into a high-growth, profitable business across eCommerce and retail. Creatine is not a niche bodybuilding supplement; it's a foundational wellness product, and Create is building to own the category. Reporting into the SVP of Retail Sales, you will partner closely with senior leadership, brokers, and cross-functional teams across marketing, operations, and planning. This is a high-impact, highly visible role with direct ownership of some of Create’s most important retail relationships. This role is for someone who:
- Thinks like an owner and operates like a quarterback — fully accountable for their accounts end-to-end
- Builds real relationships with buyers and earns their trust over time
- Is equally comfortable in a line review and a broker performance conversation
- Turns distribution into velocity and data into action
- Wants to grow with a brand that’s moving fast and winning
What You'll Do
Retail Relationship Ownership
- Serve as the primary point of contact for Sprouts, GNC, Vitamin Shoppe, and Wegmans
- Build strong, trusted relationships with buyers and key stakeholders
- Expand into additional accounts and channels over time
Business Performance & Growth
- Own the full P&L across your accounts
- Drive revenue, distribution, and velocity through thoughtful planning and execution
- Lead line reviews, resets, and promotional strategies that deliver results
Broker Management
- Manage broker partners as an extension of your team
- Set clear expectations, ensure accountability, and drive execution at shelf
Trade Spend & Promotional Strategy
- Plan, allocate, and optimize trade spend
- Evaluate ROI and continuously refine promotional strategies to improve performance
Forecasting & Cross-Functional Alignment
- Own account-level forecasting and partner cross-functionally to ensure alignment with supply chain and inventory planning
- Partner closely with Marketing, Operations, and Planning to bring retailer-specific programs to life
Analytics & Storytelling
- Use data to understand performance and identify opportunities
- Translate insights into clear, compelling narratives that influence buyers and internal stakeholders
- 4+ years of experience in CPG sales or retail account management
- Experience working with Natural or Specialty retailers (Sprouts, GNC, Vitamin Shoppe, Wegmans, Whole Foods, etc.)
- Strong commercial instincts with the ability to manage a business end-to-end
- Comfortable owning relationships and representing the brand directly with buyers
- Analytical thinker who can turn data into action
- Highly organized and detail-oriented with strong follow-through
Nice to Have
- Existing relationships with key buyers in Natural or Specialty
- Experience in supplements, wellness, beauty, or food & bev CPG
- Broker management experience
- Familiarity with KeHE and UNFI
- Experience in a high-growth or emerging brand environment
- Competitive compensation and equity
- Fully-paid health, dental, and vision insurance
- 401K program
- Remote, with regular travel expected
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