Manager, Content & Social
Job Description:
- Content Development & Editorial Strategy: Write and edit various materials, including reports, briefs, one-pagers for events, and executive talk tracks. Ensure consistency in tone, messaging, and positioning across all written content. Develop thought leadership content, including blog posts, op-eds, and executive messaging.
- Content Distribution & Social Media: Own and execute the strategy for disseminating content across key channels, primarily focusing on social. Manage and create social media content that supports brand storytelling, industry engagement, and thought leadership. Monitor AI, tech, and policy conversations, ensuring we are timely and relevant in our social engagement. Work with executives to refine their digital presence and increase audience engagement. Identify opportunities to leverage breaking news, trends, and industry discussions to position the organization as a leading voice.
- Audience Engagement & Growth: Develop strategies to grow engagement across LinkedIn, X, and other relevant platforms. Build relationships with key industry voices and communities through thoughtful interaction and content positioning. Track performance metrics and optimize content based on audience engagement and response.
Requirements:
- 5+ years of experience in content writing, copy editing, social media strategy, and/or communications.
- Strong writing, editing, and storytelling skills with the ability to tailor messaging for different formats and audiences.
- Ability to leverage large language models (LLMs) (like GPT-4, Claude, etc.) within your team's workflow to make work faster and more efficient.
- Ability to context switch between multiple brands while maintaining alignment with a single North Star goal.
- Experience managing social platforms in a way that drives meaningful engagement (not just posting but creating conversation).
- Strong ability to identify and react to relevant trends, breaking news, and industry conversations.
- Proven ability to amplify executive thought leadership and engage key industry stakeholders.
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