CRM Cross-Sell Manager
This a Full Remote job, the offer is available from: Europe, Asia Location: Ideally in Malta (Hybrid) or Remote from Europe Reporting to Head of CRM Your mission
- Architect the Framework: Own the end-to-end cross-sell strategy. You’ll define how to move players between multiple brands using SMS, Email, and Automation.
- Optimize the Funnel: Focus heavily on FTD conversion and ARPU. You’ll bridge the gap between initial acquisition and long-term brand loyalty.
- The "Human Hub": Act as the central point of contact between CRM and Data, and other teams. You align their goals into one cohesive cross-sell engine.
- Automation Logic: Design the "early-life" journeys. You’ll build the logic that identifies "hot leads" and pushes them to our teams at the perfect moment.
What You Bring
- Proven background in CRM cross-sell or multi-brand strategy (online casino is a must).
- Deep understanding of CRM automation logic (Experience with FastTrack is a plus).
- The ability to see the "Big Picture" of marketing efficiency - knowing how to offset acquisition costs through smart internal migration.
- You understand player perception. You know why a player moves from Brand A to Brand B and how to trigger that move without cannibalizing value.
- You live in the numbers - CPAs, CTRs, ARPU, and NGR are your native languages. You can work with the Data team to ensure every click is tracked and attributed.
- You have a proven track record of driving FTDs through clever lifecycle marketing and automation.
- You’re comfortable leading meetings with diverse teams to ensure everyone is pulling in the same direction.
What's in it for you?
- The chance to make a tangible impact in a rapidly growing, global company.
- A culture that rewards ambition, innovation, and collaboration.
- This is a foundational role with the explicit possibility of building out your own dedicated cross-sell team.
- 28 days time off & public holidays if you're remote.
- Comprehensive benefits package for Malta-based employees, including:
- Private health insurance, wellness allowance, and communication allowance.
- Healthy lunch on Wednesdays and a varied calendar of social events throughout the year..
- Employee discounts in restaurants and businesses.
- Extended second-parent leave policy.
- Private parking space.
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