Ecommerce Lifecycle Strategist

Job Description:

• Own and manage lifecycle campaigns from strategy to execution and analysis
• Conduct program and marketing audits for potential clients and confidently present findings and recommendations
• Build personalized customer journeys, identifying key touchpoints, pain points, and opportunities for improvement
• Serve as client-facing lead, translating technical insights into clear, actionable recommendations
• Coordinate creation of briefs, copy, art, text/HTML templates, email campaigns, etc
• Segment audiences and create tailored experiences to enhance customer engagement and loyalty
• Develop and implement strategies for each stage of the customer lifecycle, including acquisition, onboarding, retention, and advocacy
• Analyze customer data to derive insights and make data-driven decisions to improve customer lifetime value
• Collect and analyze customer feedback to make continuous improvements to the customer journey
• Drive positive customer reviews and ongoing engagement with loyalty programs
• Define key performance indicators (KPIs) to measure the success of lifecycle strategies and report on progress regularly
• Stay informed about industry trends and competitors’ customer strategies to identify areas for improvement.

Requirements:

• 3 years of relevant hands-on experience
• Proven experience in customer lifecycle management, email/SMS automation, or a related field
• Strong analytical skills with the ability to interpret data and draw actionable insights
• Excellent communication and collaboration skills
• Proficiency with marketing automation tools and CRM systems
• A passion for customer experience and a customer-centric mindset
• Strong project management skills and the ability to work on multiple initiatives simultaneously.

Benefits:

• Remote-first culture
• Opportunities to grow and take ownership

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