Senior Brand Designer
Position Overview:
UP.Labs is a venture studio that builds startups from the ground up, in partnership with global enterprises like Porsche and others. Our designers shape how these new ventures look, feel, and communicate — from the first logo to the investor pitch to the product launch.We’re hiring a Senior Brand Designer to lead visual communication across our Ventures portfolio. You’ll craft brands from 0 to 1, build the narrative assets that bring them to market, and design the websites and presentations that carry them into fundraising, partnerships, and launch.This role is for a senior, self-directed designer with strong taste and a product mindset — someone who understands that a brand exists to support a product and its go-to-market strategy, and who can translate that understanding into work that sets the bar.The Opportunity
You’ll partner with founders, product designers, strategists, and leadership to shape multiple ventures in parallel — from early concept through enterprise scale. You’ll own projects end-to-end: understand the problem, define the approach, and execute with polish.This is not a production role. We’re looking for a designer who brings a point of view.Primary Focus Areas
1. Brand Design & Development
- Create and evolve brand identities from early concept to mature systems
- Design logos, visual languages, typography systems, and brand guidelines
- Translate product positioning and GTM strategy into compelling visual systems
- Ensure consistency and quality across every brand touchpoint
- Raise the visual bar and bring a strong point of view to brand decisions
2. Presentation Design
- Design executive-level presentations for fundraising, partnerships, and internal storytelling
- Transform complex ideas, data, and narratives into clear, persuasive stories
- Build reusable slide systems and templates that scale
- Produce sales decks and one-sheets that sharply communicate product value and differentiation
- Partner with leadership and strategy to refine messaging
3. Website Design
- Design modern, high-quality websites focused on clarity, usability, and craft
- Ship real code, or via Webflow, WordPress, Squarespace, or similar platforms
- Collaborate with developers or build directly in no-code / low-code tools
- Ensure responsive, accessible, and performance-minded design across devices
In this role you will:
Own visual design projects end-to-end, from concept through executionWork across multiple ventures at different stages — from early startup to enterprise-scaleOperate with a high degree of autonomy and accountabilityProactively identify gaps and opportunities to raise brand and visual qualityCollaborate across time zones with product, engineering, and leadershipYou should have:
- A strong portfolio of real-world work across branding, presentations, and web design
- Senior-level experience designing for both startups and enterprise environments
- A product mindset — fluency in how brand supports product design and go-to-market
- Proven ability to craft a product brand from 0 to 1
- Fluent English (written and spoken) — sufficient to collaborate with U.S. teams and present to global enterprise partners
- Availability to overlap with U.S. business hours (PT/ET)
- Excellent command of typography, layout, color, and visual hierarchy
- Advanced proficiency with Figma and the Adobe Creative Suite (or equivalent)
- Hands-on experience shipping websites (whether in code, Webflow, WordPress, Squarespace, or similar platforms)
- Strong ownership, judgment, and attention to detail
- Experience working effectively on distributed, remote teams
Nice to Have:
- Experience in a venture studio, agency, or fast-paced startup
- Familiarity with basic front-end concepts (HTML/CSS)
- Experience building or maintaining scalable design systems
- Motion or light animation skills (After Effects, Lottie, etc.)
- Experience collaborating closely with product designers and engineers
How You Work
- You are senior-level and self-directed — you know what needs to be done and take ownership without waiting for instruction
- You bring strong taste and are comfortable making design decisions
- You balance strategic thinking with exceptional execution
- You thrive in environments with high standards, ambiguity, and accountability
- You care deeply about craft, clarity, and quality
Why UP.Labs
- Work on multiple innovative ventures across different industries
- Collaborate with experienced founders, designers, and operators
- Fully remote environment with a strong culture of trust and ownership
- Opportunity to shape brands and products from day one
- Exposure to both startup speed and enterprise complexity