Growth Analytics and Planning Specialist

At Spoonflower (part of the Shutterfly family of brands) our mission is to empower your vision by helping you discover the perfect design for you and your print on wallpaper, fabric, or home decor. Spoonflower connects independent artists worldwide who create designs with consumers, makers, and interior designers looking for unique designs and products that are right for their projects.   The Growth Analytics and Planning Specialist plays a critical role in driving eCommerce performance by integrating merchandise planning, marketing execution, promotions, and site drivers into actionable sales and channel plans. This role partners closely with Category Management, Marketing, FP&A, and Data teams to develop forecasts, analyze performance, and deliver insights that improve customer experience and financial outcomes.   This specialist combines strong analytical capabilities with an understanding of retail and digital marketing best practices to support annual, seasonal, and in-season planning across merchandise categories and marketing channels.   How You’ll Make an Impact  You will support the development of financial and channel plans, forecast sales and marketing performance, and translate complex data into clear insights and recommendations. Your work will enable teams to evaluate results, identify risks and opportunities, and optimize merchandising and marketing strategies throughout the year.   Key Responsibilities  Sales, Merchandise & Financial Planning Support the development of annual and seasonal merchandise financial plans, including sales, margin, and inventory considerations. Accurately forecast revenue at appropriate product and category levels, incorporating business trends, promotions, marketing, and site drivers. Participate in building strategic financial plans aligned with company goals. Analyze category performance, clearly articulating drivers of trends and opportunities for improved results. Develop data-driven insights to inform merchandise assortments and improve productivity.   Marketing & Channel Planning Support the development of and maintain the Marketing Channel Execution Plan at a daily, weekly, and monthly level across business lines. Ensure alignment of marketing KPIs with category and demand plans, including Spend, Traffic, Conversion Rate (CVR), Revenue, Gross Profit, AOV, ROAS, MOAS, and customer metrics. Collaborate with Marketing, Channel, and Product partners to incorporate campaign strategies, website changes, pricing, and promotional plans into forecasts. Monitor in-season performance and adjust expectations based on trends, risks, and opportunities.   Data Analysis & Reporting Collect, analyze, and synthesize large data sets to identify trends, patterns, and actionable insights. Build and maintain dashboards, reports, and promotion scorecards to support planning, forecasting, and performance evaluation. Partner with the Data team to define reporting requirements and support data model development. Prepare and present regular performance updates, post-season analyses, and key takeaways for stakeholders. Independently conduct ad hoc analysis to answer business questions and support decision-making.   Process Improvement & Collaboration Contribute to the development of efficient, repeatable methodologies for sales forecasting, reporting, and planning. Continuously identify opportunities to improve tools, processes, and business reporting. Partner cross-functionally, seeking input and collaborating effectively to influence outcomes without direct authority. Balance creative and critical thinking when evaluating options and making recommendations.   Qualifications  Bachelor’s degree in business, Marketing, Analytics, or a related field. 3–5+ years of experience in merchandising planning, marketing analysis, business analysis, or a related role within a consumer or eCommerce business. Proven experience forecasting sales and/or marketing performance, including revenue, margin, inventory, or channel KPIs. Strong analytical and problem-solving skills; comfortable working with large data sets. Experience with analytics and reporting tools such as Excel, Looker, Power BI, Google Analytics, Adobe Analytics, or similar platforms. Understanding of digital marketing channels including paid search, display, SEO, social, and email/SMS. Familiarity with SQL, data visualization, and business intelligence tools is a plus. Excellent written and verbal communication skills, with the ability to translate data into clear insights. Detail-oriented, organized, and able to manage multiple priorities in a fast-paced environment. Customer-focused, solution-oriented, and comfortable operating with ambiguity. Success in This Role Looks Like  Clear, accurate forecasts that support strong merchandising and marketing decisions Actionable insights that improve financial performance and customer engagement Strong cross-functional partnerships built on trust, data, and collaboration Continuous improvement of planning, reporting, and analytical processes