Senior Product Manager - Business Engineering - EMEA

Job description

At Pencil, we are driving innovation in advertising technology through our state-of-the-art SaaS product, which harnesses Generative AI to redefine content creation. Our mission is to make AI the default in advertising without replacing creative people. To achieve this, we need to make sure that our technology isn’t just in the hands of big brands - we need to try to help small businesses and creative individuals too.

As the Product Manager for Business Engineering, you will lead the strategy, development, and evolution of Pencil’s custom integration capabilities to enable customers to extend the platform to meet their unique business needs.

Working closely with engineering, design, growth, and customer teams, you’ll ensure integrations and custom projects are scalable, high-quality, and deliver measurable value. Your focus will be on connecting Pencil seamlessly with media channels, data sources, and customer workflows while embedding best practices, insights, and predictive capabilities into every integration.

Job requirements

• Extensive experience in product management (or equivalent roles), ideally in SaaS or platform products.

• Experience owning complex product areas or initiatives, including integrations, APIs, or extensible systems.

• Demonstrated ability to work directly with customers to define and deliver bespoke or high-value solutions.

• Strong understanding of the full product lifecycle, from discovery through to delivery and iteration.

• Experience balancing customer-specific needs with scalable product thinking.

• Comfortable working with data to inform decisions, alongside qualitative insights.

• Clear and thoughtful communicator, able to align diverse stakeholders and influence outcomes.

• Experience with or interest in GenAI, creative tooling, or data-driven products is a plus.

KPIs & Success Measures

• Adoption and engagement with integration features (e.g. MAUs, feature usage).

• Delivery of high-impact custom integrations that contribute to key customer wins.

• Revenue influence, including conversion, expansion, and retention tied to integrations.

• Efficiency and scalability of custom builds (e.g. reuse, time to deliver).

• Customer satisfaction and qualitative feedback on integration experiences.

Job responsibilities

• Own the end-to-end strategy and roadmap for custom integrations, balancing customer-specific builds with scalable platform capabilities.

• Partner with customers, commercial teams, and internal stakeholders to identify high-impact opportunities for custom engineering work.

• Lead discovery and problem definition, combining user research, customer conversations, and product data to shape solutions.

• Translate complex customer requirements into clear product direction and structured delivery plans.

• Define and maintain a prioritised roadmap and backlog, aligned with company strategy and commercial goals.

• Collaborate closely with engineering and design to scope, design, and deliver high-quality integrations, ensuring strong UX and technical robustness.

• Drive the creation of clear product documentation (PRDs, specs, success criteria) to enable efficient execution.

• Oversee delivery quality, including validation, QA support, and ensuring solutions meet both customer expectations and platform standards.

• Establish best practices and frameworks for custom integrations to improve repeatability and scalability over time.

• Measure and communicate the impact of integrations, including customer outcomes, product adoption, and revenue contribution.

• Act as a cross-functional leader, aligning stakeholders and influencing decisions across product, engineering, and commercial teams.

You’ll Thrive Here If You…

• Take ownership and drive outcomes, even in ambiguous spaces.

• Move quickly while maintaining a high bar for quality.

• Simplify complex problems into clear, actionable solutions.

• Care deeply about building products that feel thoughtful and human.

• Enjoy collaborating with others and bringing people along with you.

Job benefits

• 25 days PTO plus public holidays, although we operate a Flexible Time Off scheme

• Health insurance / private medical cover

• Monthly stipend towards wellness, fitness, and learning and development

• Remote - work from anywhere in your home country

• Enhanced parental leave policies, whether you become a parent through birth, adoption or surrogacy

• Flexible working hours