[Remote] Ads Specialist
Note: The job is a remote job and is open to candidates in USA. Levitate is on a mission to make a real impact for their customers and team. They are seeking a results-driven Ads Specialist primarily focused on Meta Ads (Facebook & Instagram) to manage and optimize campaigns, develop creatives, and analyze performance to drive improvements.
Responsibilities
- Build, launch, and optimize Meta Ads campaigns across multiple clients (lead generation, traffic, awareness, retargeting, etc.)
- Develop campaign structure, audience targeting, budget allocation, and bidding strategies
- Continuously test creatives, copy, formats, and audiences to improve performance
- Monitor performance and optimize campaigns based on data-driven insights
- Manage retargeting strategies and full-funnel campaign setups
- Create ad creatives using Canva (static images, simple videos, variations for testing)
- Develop multiple creative versions for A/B testing
- Collaborate on messaging, hooks, and visual direction for campaigns
- Ensure creatives align with client branding and campaign goals
- Monitor key metrics (leads, CPL, CTR, CPC, conversion rate, ROAS, where applicable)
- Analyze campaign performance and identify trends and opportunities
- Make data-based optimization decisions to improve results
- Provide clear performance summaries and next steps
- Troubleshoot performance issues and recommend improvements
- Track performance across a large portfolio of client accounts
- Proactively identify underperforming campaigns and optimize accordingly
- Apply learnings and winning strategies across accounts
- Maintain consistent performance improvements over time
- Share campaign insights and recommendations in clear, simple language
- Set expectations around performance, testing, and optimization timelines
- Provide strategic recommendations to improve results
Skills
- Proven experience managing Meta Ads campaigns (Facebook & Instagram)
- Strong understanding of campaign structure, targeting, and optimization strategies
- Experience creating ad creatives using Canva (images and basic video editing)
- Strong analytical mindset and data-driven decision-making skills
- Ability to manage multiple accounts and prioritize effectively
- Clear communication and reporting skills
- Experience with Google Ads / Google PPC campaign management
- Experience with lead generation campaigns
- Familiarity with conversion tracking and pixels
- Experience with retargeting and full-funnel strategies
- Experience managing high-volume accounts
- A/B testing experience across creatives and audiences
Benefits
- Paid time off and paid provincial holidays to facilitate strong work-life balance
- Paid parental leave that provides employees with support and flexibility as they grow their families
- Extensive benefit options including healthy lifestyle reimbursement, private pension matching, healthcare benefits, etc.
- Culture Crew and Emerging Leader programs to foster employee leadership development, inclusivity, and connection through year-round trainings and events
Company Overview