Sr. Product Manager, Knee
The Advita Product Marketing Team exists to drive products to market and empower the sales organization to achieve company sales goals. We do this by understanding our customers’ needs through direct interaction and market analysis, actively and accurately conveying those needs into product definition and development in collaboration with E&D, creating and communicating powerful product messages to our customers and provide effective training on our products. We also manage profitability and cash flow for all product lines.
Key Responsibilities
- Manage the full product lifecycle for implants, instruments, biological products, and related literature, with direct ownership of several larger product lines
- Conduct market research and competitive product analysis to inform strategic decisions
- Develop and execute annual marketing plans, including pricing strategies, tactical initiatives, and implementation oversight
- Lead product training program development and delivery, including module creation and field education
- Support field sales through training, field visits, case coverage, and timely communication of product updates and sales support materials
- Build and maintain relationships with leading orthopedic surgeons and clinical staff to identify needs and gather insights, in accordance with all legal and ethical guidelines
- Assist in the formation of product design teams by identifying surgeon partners, coordinating input, managing legal contracts, and collaborating cross-functionally in alignment with company ethics and compliance standards
- Lead planning and forecasting of product sample inventory
- Serve on project teams to support new product development initiatives
- Provide technical and marketing expertise to internal teams, agents, representatives, and surgeons to drive improved patient outcomes
- Contribute ideas and solutions to key team and departmental challenges, assuming leadership roles as needed
- Ensure knowledge and application of the Quality Management System and all applicable federal and international regulatory standards
- Support field follow-up on regulatory issues as needed
- Collaborate with and support colleagues, cross-functional teams, and sales personnel as required
- Take on additional projects as assigned by business unit leadership
Skills Knowledge and Expertise
Education:- Bachelor's degree preferred.
- 5 years of experience in marketing/product management in the orthopedic joint reconstruction field (ideally related to his/her product line).
- Organizational & interpersonal skills.
- Working knowledge of windows-based office productivity tools including word processor and spreadsheet.
- Ability to meet the medical requirements to gain entry into individual hospitals and hospital systems as needed to observe surgical procedures.
- Ability to travel 30-40% of job.