Experienced Full Stack Director, Customer Marketing and Growth Strategy – Beverage Industry Thought Leadership

At arenaflex, we're on a mission to refresh the world and make a difference. As a Director, Customer Marketing and Growth Strategy, you'll play a critical role in driving value, building brand love, and increasing beverage incidence and profitability for our key Strategic Partnership & On-Premise (SPOP) customers. If you're a strategic thought leader with an entrepreneurial spirit, customer and consumer mindset, and exceptional project management skills, we want to hear from you.

About arenaflex

arenaflex is a leading beverage company that's been refreshing the world for over 130 years. We're committed to nurturing an inclusive culture that's grounded in our company purpose. We act with a growth mindset, take an expansive approach to what's possible, and believe in continuous learning to improve our business and ourselves. Our four key behaviors – curious, empowered, inclusive, and agile – guide how we work and what we achieve.

Job Summary

As a Director, Customer Marketing and Growth Strategy, you'll lead the development and implementation of total beverage marketing strategies that drive value, build brand love, and increase beverage incidence and profitability for our key SPOP customers. You'll work closely with our sales and operations teams to drive the partnership and business, and champion for both customer and arenaflex imperatives internally and externally. If you're a results-driven marketing leader with a passion for customer and consumer insights, we want to hear from you.

Responsibilities

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Marketing Strategy and Execution

+ Lead the development and implementation of total beverage marketing strategies that drive value, build brand love, and increase beverage incidence and profitability for our key SPOP customers. + Construct and deliver annual marketing calendars that shape and contribute to the customer's long-term planning process. + Conduct customer marketing stewardship reviews and seek out national marketing initiatives, brand ideas, and consumer insights to support customer strategies.

Partnerships

+ Develop long-term customer partnerships with ownership of senior-level marketing relationships. + Champion for both customer and arenaflex imperatives internally and externally to deliver on our Growth Promise in all areas. + Closely partner with sales and operations cross-functional teams to drive the partnership and business.

Insights

+ Present "What" (consumer and industry insights that put things into context), "So What" (what it means to the customer brand and category), and "Now What" (recommendations in how to apply to the customer's business) to deliver persuasive selling stories. + Identify and leverage customer-specific and channel marketing opportunities through prioritizing and capitalizing on channel, customer, and shopper insights and linking to brand strategy. + Provide customer business and opportunity assessments, including competitive analysis and recommendations for future expansion and market integration.

Qualifications and Requirements

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Education

+ Bachelor's degree in Marketing, Business, or equivalent education.

Experience

+ 5-10 years of business development experience in a consumer-packaged goods company, agency, or foodservice operator, preferably in both customer management and marketing roles or equivalent marketing leadership experience within the industry.

Skills

+ Ability to recognize, understand, and interpret consumer behavior, brand strategies, channel, and customer needs while turning this knowledge into action and results. + Advanced strategic thinking and application. + Insights/inspiration to action. + Category innovation. + Digital ecosystem. + CBP/long-range indispensable value. + Effective storytelling. + Agency management. + Media planning (preferred but not required).

Personal Qualities

+ Demonstrated personal leadership skills and ability to influence.

Location and Travel

* Location: Remote in the US, with a preference for the Central and East regions.

• Travel: Approximately 25-50% of the time.

Compensation and Benefits

* Salary: $153,000 - $175,000 (base pay offered may vary depending on geography, job-related knowledge, skills, and experience).

• Benefits: A full range of medical, financial, and/or other benefits, dependent on the position.
• Annual Incentive Reference Value Percentage: 30 (annual incentive reference value is a market-based competitive value for your role).

Why Join arenaflex?

* Inclusive Culture: We're committed to nurturing an inclusive culture that's grounded in our company purpose.

• Growth Mindset: We act with a growth mindset, take an expansive approach to what's possible, and believe in continuous learning to improve our business and ourselves.
• Continuous Learning: We value how we work as much as what we achieve, and we believe that our culture is one of the reasons our company continues to thrive after 130+ years.

How to Apply

If you're a strategic thought leader with an entrepreneurial spirit, customer and consumer mindset, and exceptional project management skills, we want to hear from you. Even if you feel you're not a perfect match, we'd still love to hear from you. We're looking for great people to join our friendly team. Apply now to join arenaflex and be part of our mission to refresh the world and make a difference. Apply for this job