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Regional Sales Manager - North Central - Great Lakes Region

Remote, USA Full-time Posted 2026-06-18

Description

Seeking a Regional Sales Manager with vast Pro AV sales experience to drive growth and expand market presence within the assigned region. Promote, sell, and secure new business by developing a strong understanding of  Peerless-AV products that meet customer needs through existing partners and new partners. Build and maintains strategic relationships with established accounts, including Pro AV systems integrators, dealers, distributors, indirect partners, specifiers and end user customers. Actively manage and grow the territory to maximize sales and profits. Develop and execute strategic sales plans to achieve and exceed revenue targets. Analyze monthly POS reports to identify sales trends and opportunities for expansion. Prepare reports, forecasts, and other materials as required. Represent the company at industry events tradeshows, and customer meetings as needed. Territory: Chicago/Northern IL, MN, WI, IN, KY, MI, OH.

Requirements

Qualifications

Education:     

  • Bachelor’s Degree (preferred)

Experience:    

  • At least 5 years in outside sales or related position.                       

Skills/Abilities:                     

  • Effective writing skills
  • Excellent communication and listing skills
  • Effective sales presentation skills
  • Self-motivated, high energy, strong work ethic
  • Well-developed people skills
  • Good judgment, positive mental attitude
  • Effective knowledge of the use of computers from remote locations
  • Demonstrated pattern of success in sales career
  • Effective sales management skills
  • Strategic sales planning skills                             
  • High personal integrity in work and social interactions   

ESSENTIAL RESULTS

  • Effectively service existing accounts and establish new accounts by smart planning and organizing of daily work schedule to call on current and potential sales opportunities.
  • Meet sales objectives of the region.
  • Manage annual expense budget effectively, finishing below budget, as directed.
  • Must demonstrate continual success pursuing and securing new accounts.
  • Keep management informed of all worthy sales contacts by submitting call information each week in Sales and Marketing system.
  • Monitor competition and gather, on an on-going basis, current marketplace information, including pricing, products, new products, delivery schedules, programs, merchandising, and other information that may be helpful.
  • Educate dealer/distributor personnel on our products and how to sell them.
  • Prepare a resourceful annual region sales plan and effectively execute it.
  • Recommend changes to be made in our products, services, and policies to management based on in-field feedback and observations.
  • Resolve customer issues by investigating problems, developing solutions, resolving complaints, and/or preparing reports. 
  • Assist in marketing research activity as requested by management.
  • Support other Peerless AV sales people and associates while in the field.
  • Use proper company forms and procedures for all administrative functions.
  • Treat customers, end-users, and Peerless-AV associates with dignity, respect, and good communication.
  • Manage extensive travel (50%) efficiency.
  • Provide strategic counsel to the Director National Accounts, Managing Director, Commercial Sales and VP Sales & Marketing North America & APAC
  • All other duties as assigned.
  • Aware of the Quality & Environmental Policies & Objectives and understand your role & contribution towards these goals and how activities in your area contribute towards these objectives.

WORKING CONDITIONS

  • Professional, business/office setting.
  • Prolonged periods of sitting at a desk and working on a computer (constant computer-based work).
  • Occasionally entering plant/warehouse (can range in temperature, humidity and dust levels).
  • Occasional bending (at knees) or lifting boxes/packages 2-30 lbs.
  • Must be able to wear required safety PPE.
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