CRM Associate (Lifecycle) – Casino
Fanatics is building a leading global digital sports platform, and they are seeking a CRM Associate (Lifecycle) to execute lifecycle communications across their CRM ecosystem. This role focuses on supporting Early Life initiatives and delivering multi-channel campaigns to enhance the customer journey.
Responsibilities
- Build, configure and deploy lifecycle communications across email, push, in-app messaging and in-app placements using Xtremepush (XP)
- Execute Early Life campaigns aligned to commercial priorities and KPIs
- Support wider lifecycle campaign builds across multiple customer stages
- Deliver cohesive omni-channel journeys by coordinating messaging across CRM channels and in-app placements
- Support in-app content placement and merchandising in partnership with Product and Commercial teams
- Manage end-to-end execution from build through launch, including scheduling, targeting, suppression logic, sequencing and prioritisation
- Build and maintain automated and triggered lifecycle journeys based on customer behaviour and lifecycle signals
- Collaborate with CRM, Commercial, GTM, Marketing, Product, Creative and Analytics stakeholders to deliver campaigns on time and to standard
- Own campaign QA, validating content accuracy, personalisation, segmentation, links and delivery logic across all touchpoints
- Ensure campaigns meet CRM standards, brand guidelines and regulatory requirements prior to launch
- Monitor launches for key lifecycle moments and escalate risks or issues as needed
- Maintain CRM templates, QA checklists and build standards to support consistent and reliable execution
- Monitor campaign delivery and performance metrics, identifying issues, trends and optimisation opportunities
- Apply insights to improve execution across timing, segmentation and channel mix
- Support experimentation and incremental optimisation initiatives
- Build and validate customer segments aligned to lifecycle stage and commercial objectives
- Partner with Data & Analytics teams to ensure accurate campaign setup and targeting
- Contribute to improvements in CRM processes, tooling and execution quality based on performance insights and delivery learnings
Skills
- 1–3+ years' hands-on experience in CRM, lifecycle marketing or customer communications
- Proven experience executing multi-channel campaigns across email, push and in-app
- Experience with CRM or customer engagement platforms (XP strongly preferred)
- Experience building and validating audience segments using permissions, targeting rules and lifecycle logic
- Strong analytical mindset with confidence working with customer data and performance outputs
- Strong attention to detail and confidence owning QA and execution standards
- Comfortable working in a fast-paced, commercially driven environment
- Strong communication and cross-functional collaboration skills
- Experience with iGaming CRM tools and bonusing platforms
- Experience supporting Early Life, onboarding, or retention-focused programs
- Experience in regulated or highly governed environments
- Familiarity with agile or squad-based delivery models
- Background in high-growth or scale-up organizations
Company Overview