Director, Customer Marketing – Drive Customer Engagement and Advocacy at arenaflex

At arenaflex, we're on a mission to protect the integrity of the internet for everyone. As a Director, Customer Marketing, you'll play a critical role in leading our customer engagement and advocacy efforts, working closely with Customer Success and Sales teams to enhance the customer lifecycle and foster strong relationships across our growing community. If you're a strategic and dynamic marketing leader with a passion for customer-centricity, we want to hear from you.

About arenaflex

arenaflex is a leading cybersecurity company that safeguards enterprises from sophisticated bots, fraud, and account abuse. Founded in 2012, we've grown into a global organization with teams in various parts of the world, including New York City, Tel Aviv, London, Victoria, San Mateo, Miami, and Virginia. Our hacker roots still permeate everything we do, and we believe in putting people first. We're committed to creating a culture that empowers every human to do their best work, with a focus on total rewards, inclusive benefits, and a day-to-day culture that values individuality and creativity.

The Role

As a Director, Customer Marketing, you'll be responsible for leading our customer marketing efforts, creating and executing successful programs that drive retention and expansion. You'll work closely with our Customer Success and Sales teams to identify key moments in the customer journey and develop marketing initiatives that contribute to an exceptional customer experience. Your key responsibilities will include:

• Customer Lifecycle Engagement: Collaborate with the Customer Success team to identify key moments in the customer journey and develop marketing initiatives that contribute to an exceptional customer experience.
• Retention and Expansion Programs: Design and implement ongoing programs and communications aimed at deepening relationships with customers, ensuring that retention and expansion remain top priorities.
• Customer Loyalty and Advocacy Program: Build, own, and scale arenaflex's Customer Loyalty/Reference program, managing deliverables such as case studies, customer quotes, speaking opportunities, videos, and awards that highlight the success stories and outcomes of our valued customers.
• Customer Advisory Board Management: Lead the strategy and execution of regular Customer Advisory Boards (CABs), working closely with key stakeholders to create valuable experiences that inform product strategy and foster deep connections between customers and arenaflex.
• Cross-functional Collaboration: Work closely with Product Marketing, Sales, and Customer Success to align on customer needs, gather feedback, and craft marketing strategies that resonate with our core audience.
• Customer Communications: Develop and maintain a cadence of customer communications that keep our community informed, engaged, and aligned with the arenaflex mission, including newsletters, product updates, event invitations, and educational content.

Qualifications

To be successful in this role, you'll need:

10+ years of marketing experience

, preferably in customer marketing, loyalty, or advocacy roles in a B2B SaaS, cybersecurity, or media environment.

Proven ability to create and execute successful customer marketing programs

that drive retention and expansion.

Strong collaboration skills

with experience working closely with Customer Success and Sales teams.

Exceptional written and verbal communication skills

, with the ability to create compelling content that resonates with customers.

• Experience managing Customer Advisory Boards or similar executive-level customer engagements.

Strategic, analytical mindset

with the ability to track and measure the success of customer programs.

What We Offer

As a Director, Customer Marketing at arenaflex, you'll enjoy a competitive compensation package, including a base salary of $140,000 - $160,000, with additional on-target bonus and/or incentives. You'll also receive stock options and other incentive pay, as well as a full range of medical, financial, and/or other benefits. Our total rewards package reflects our commitment to our humans' personal career development, including annual stipends for wellbeing and learning & development, and a one-time home office setup stipend.

Our Culture

At arenaflex, we value individuality and creativity, and we're committed to creating a culture that empowers every human to do their best work. We trust our humans in choosing where they work and how they work, and we offer flexible work arrangements, including remote work options. We also prioritize wellbeing and learning & development, with annual stipends for wellbeing and learning & development, and a one-time home office setup stipend.

How to Apply

If you're a strategic and dynamic marketing leader with a passion for customer-centricity, we want to hear from you. Please submit your application without delay, and let's work together to drive customer engagement and advocacy at arenaflex. Apply To This Job Apply for this job