Marketing and Insights Analyst, Hygienic Fluid Handling & Heat Transfer Technologies (HFH)
Alfa Laval is a company focused on pioneering solutions for energy, food, water, and shipping. They are seeking a Marketing and Insights Analyst to support marketing and insights activities for their Food & Pharma Division, ensuring effective communication and driving sales funnel development through various marketing initiatives.
Responsibilities
- Drive deep partnership through collaboration with key stakeholders to unlock additional business value
- Help translate business unit objectives into actionable marketing plans aligned with divisional strategy and collaborate with cross-functional teams to bring these to life
- Drive sales funnel development with customer acquisition and growth opportunities through campaigns, sales enablement, events, product launches and channel partner support
- Position Alfa Laval as the NA leader in assigned BU’s through events, industry groups and trade associations, public affairs and thought leadership
- Support business optimization and growth through basic market research, competitor analysis, insights/trend analysis, and market size & share
- Drive Voice of Customer (VoC) acquisition and analysis
- Maintain and track KPI’s for BU marketing performance, participating in periodic reviews and checkpoint meetings to update on progress and share findings with stakeholders
Skills
- Bachelor's degree in Business, Marketing, Engineering, Data Science or a related field
- Minimum 1 to 3 years' experience in a marketing or related role
- Strong analytical skills with ability to interpret and convert data into information, presenting findings clearly
- Familiarity with marketing concepts and a growth mindset, willing to learn strategic marketing and planning processes
- Proficiency in Excel and basic data visualization tools; knowledge of BI tools is a plus
- Collaborative and forward-thinking
- Excellent communication and organizational skills
- Self-starter with curiosity and eagerness to grow in a strategic marketing role
Benefits
- Medical/dental/vision/life
- 401(k) plan
- And more
Company Overview