Ecommerce Content Manager

JOB DESCRIPTION Summary Himalaya Wellness is seeking an Ecommerce Content Manager to manage our brands’ digital shelf presence primarily on Amazon (US & Canada), as well as Walmart.com and other marketplaces. Our brands have experienced substantial growth on the platforms and will look to you to identify opportunities to accelerate that growth. In this role, you will bring your Amazon and Ecommerce specific experience, AI familiarity and creative development experience to chart a course for the organization’s approach to our Ecommerce content marketing on the platform. This role is responsible for overseeing PDP (Product Detail Page) content, image and video development through AI and design, below-the-fold storytelling, SEO optimization and copywriting, and Brand Stores across Amazon and other marketplaces. The ideal candidate has a strong understanding of ecommerce and retail content strategies, a keen eye for detail and creative, and strong project management skills to work with cross-functional teams and execute against tight timelines. The role requires a dynamic, highly flexible, and driven individual who can work independently, dive into new tools and AI technology, excel under pressure and tight time constraints. Exceptional organizational and communication skills, attention to detail, with the ability to filter and prioritize feedback and requests strategically are the keys to success in this role. The Ecommerce Content Manager will report to the Marketing Director with a dotted line accountability to the head of E-Commerce. You will work in strong collaboration with Brand, Ecommerce and Creative Teams. Duties and Responsibilities: This position is responsible for full and complete ownership of Himalaya’s portfolio of products’ presence on Ecommerce platforms. • Oversee all PDP content across Ecommerce platforms: titles, bullets, A+ content, storefronts, images, and video. Leverage AI and existing and emerging Amazon tools to enhance and elevate our digital presence. • Own end-to-end content creation process for product detail pages, A+ content, content optimizations, and Brand Store from identifying needs through content development to uploading on Amazon and marketplaces. Ensure accuracy, brand consistency and retailer compliance. Examples of content optimization may include creating new design templates, updating carousel images and enhanced content every 8-10 months, and conducting SEO refreshes for PDP copy. • Continuously identify ways to elevate and optimize our content and ads, leveraging AI, best practices, competitive audits. Collaborate with brand team and Ecommerce teams to enhance advertising, listings and storefront. • Create clear and detailed content briefs to either execute against or hand off to internal Creative teams to bring digital shelf roadmap to life. Collaborate with the Brand team on briefs and feedback. • Plan and execute the development of assets for product launches for all new products to ensure retail readiness prior to launch. Monitor post-launch performance, leveraging internal tools and Amazon AI capabilities, and identify opportunities to drive sales and implement. • Track and enhance keyword performance, search rank, reviews, and Q&A. Optimize listings for SEO, Rufus/AI tools and best practices. Leverage AI for listings and A/B test titles and bullets. • Leverage AI for copy, images and video when needed; this includes utilizing the Amazon AI tools available in Seller Central. • Continuously audit and optimize new and existing Amazon product listings for best practice, conversion and keeping pace with competition: pictures, copywriting, keyword, title, bullet points, A+ Content, product descriptions, Storefront, etc. Revisit and refresh product line templates. • Oversee the refresh and optimization of Amazon Brand Stores, ensuring alignment with brand strategy and new launches. Manage and upload content to Brand Store. • Manage photography workflows and timelines, ensuring delivery of high-quality product imagery aligned with brand and channel standards. • Troubleshoot any issues that arise through moderation and expedite any urgent content needs. • Conduct A/B tests and track performance regularly to optimize PDPs. • Develop copy and creative for Sponsored advertising, leveraging AI to generate images and videos and work with Brand, Ecommerce and Creative teams. • Update and maintain the PIM for Ecommerce and Brand teams. • Monitor Amazon Store traffic, engagement, and conversion rates, implementing data-backed content improvements to enhance customer experience and sales. • Collaborate with cross-functional teams including creative, brand, legal, and sales and Amazon agency to align content strategy with product and business goals. • Prioritize competing needs across brand and Ecommerce asks and help team members prioritize projects. • Engage and partner with Brand and Sales teams broadly to stay up to date on the latest Amazon tools, consumer insights,