Marketing & Events Specialist
Sonatype is looking for a highly organized, creative, and detail-oriented Marketing & Events Specialist to support the execution of high-impact marketing programs and world-class events. This role is ideal for someone who thrives in a fast-paced environment and enjoys bringing campaigns and experiences to life, while also understanding how to measure success and optimize performance.
You’ll play a critical role in delivering memorable brand experiences, driving pipeline through events, and supporting cross-channel marketing campaigns.
Sonatype is looking for a highly organized, creative, and detail-oriented Marketing & Events Specialist to support the execution of high-impact marketing programs and world-class events. This role is ideal for someone who thrives in a fast-paced environment and enjoys bringing campaigns and experiences to life, while also understanding how to measure success and optimize performance.
You’ll play a critical role in delivering memorable brand experiences, driving pipeline through events, and supporting cross-channel marketing campaigns.
Sonatype is looking for a highly organized, creative, and detail-oriented Marketing & Events Specialist to support the execution of high-impact marketing programs and world-class events. This role is ideal for someone who thrives in a fast-paced environment and enjoys bringing campaigns and experiences to life, while also understanding how to measure success and optimize performance. You’ll play a critical role in delivering memorable brand experiences, driving pipeline through events, and supporting cross-channel marketing campaigns. What You’ll Do:Event Execution & Management
Plan and execute Sonatype’s presence at regional events
Coordinate logistics including booth setup, vendors, shipping, swag, and on-site execution
Support creative event experiences (games, activations, demos)
Manage timelines, budgets, and project plans for events
Partner with sales to ensure strong pre-event outreach and post-event follow-up
Support post-event follow-up coordination to maximize pipeline conversion
Event Performance & Metrics
Track key event metrics such as:
Leads captured and meetings booked onsite
Conversion of leads to opportunities and pipeline
Assist in building post-event recap reports with insights and recommendations
Work with marketing ops to ensure accurate lead tracking and campaign attribution in Salesforce
Identify opportunities to improve engagement, conversion rates, and overall event impact
Social Media & Event Promotion
Support pre-event promotion through social media
Execute live event coverage (e.g., posting from the floor, highlighting booth activity, sharing key moments)
Draft and schedule posts across platforms such as LinkedIn and X (Twitter)
Capture and coordinate event content (photos, short videos, highlights) for real-time and post-event use
Track basic social performance metrics (engagement, impressions) tied to event campaigns
Operational Excellence
Maintain event documentation, run-of-show plans, and checklists
Manage vendor relationships and contracts
Ensure brand consistency across all marketing and event touchpoints
Track inventory and manage marketing assets and swag
2+ years of experience in marketing, events, or field marketing
Experience supporting trade shows, conferences, or corporate events
Strong project management and organizational skills
Ability to manage multiple projects simultaneously with attention to detail
Excellent communication and collaboration skills
Willingness to travel (~20–30%)
Experience in B2B tech or cybersecurity
Familiarity with tools like Salesforce, HubSpot, or marketing automation platforms
Experience working closely with sales teams on event-driven pipeline
Creative mindset with an eye for experiential marketing