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Regional Sales Manager - West Coast of Canada (US, US)

Remote, USA Full-time Posted 2026-06-17

ABOUT THE GROUP

From a small store in Turin to a large, internationally recognized group: we are present in 90 countries around the world, with over 5,000 employees and 30 companies, managed directly and indirectly by the Luigi Lavazza Spa parent company, which distribute and market our products and coffee machines. In addition to Lavazza, the following brands are also part of our Group: Carte Noire, Merrild, Kicking Horse, Eraclea and Whittington tea.

Joining Lavazza means doing business with passion, knowing that the impact of our work goes beyond the quality of the production chain. We are a big family and are constantly looking for new talents who share our values and can enrich our team. We combine competitiveness with social and environmental responsibility as we create superior quality products available for consumption both at home and out of home, and distributed through all channels: Retail, Foodservice, Office Coffee Service (OCS), and Vending. Our strong, diversified presence enables us to offer consumers and clients perfectly suited solutions, for any occasion and time of day.

JOB OVERVIEW

At Lavazza, the Regional Sales Manager is responsible for implementing the strategic and tactical objectives of Lavazza North America with customers & distributors.  This position is responsible for the development and implementation of the strategies within designated business segments and customers in a defined geography to maximize profitable growth.

This individual must excel at strategic customer and distributor planning and tactical execution, as well as mentor lead a team of direct sales associates and/or contractors in order to ensure the flawless execution of a plan that will increase customer satisfaction and sales.

Location: West Coast of Canada- Alberta, British Columbia

Work Model: Remote

Travel: Up to 75%

#LI-AH1

JOB RESPONSIBILITIES

  • Design & Execution of Annual Business Plans and Strategies
  • Identify key markets & sectors of focus
  • National & Key Account sales management, on-boarding/acquisition & retention
  • Launches new products
  • RFP management
  • Sr. level relationship development across all sectors
  • Drink & Equipment Growth
  • New Product Launches
  • National & Key account sales team trainings & meeting support

PROFESSIONAL QUALIFICATIONS

  • Four year degree from an accredited institution, preferably in Business
  • 5 or more years of experience in selling B2B premium products
  • 3 or more years of distributor experience in broker management
  • 2 or more years of large account management experience
  • 2 or more years of experience in marketing, analytics and/or research
  • Consumer packaged goods experience
  • Food service or OCS office coffee services or vending experience
  • Presentation effectiveness – ability to define business opportunities, gather appropriate data to support, organize information, write presentation, and deliver to effectively influence key decision maker.
  • Strong Planning skills – ability to organize and prioritize multiple projects and activities
  • Cross Functional Effectiveness – Understand cross functional implication of actions, coordinate major activities and initiatives, communicating issues and impacts.

BENEFITS / PERKS

  • Competitive Medical, Vision, Dental Benefits
  • 401K Package
  • Employee Assistance Program
  • Hybrid Work Schedule
  • Ability to be barista certified
  • Tuition Reimbursement
  • Performance Development Plans
  • Employee Discounts
  • Summer Friday’s (Memorial Day Weekend – Labor Day Weekend)
  • Flexible business casual dress code - jean friendly!
  • Free coffee, anytime!

Lavazza is an equal opportunity employer that is committed to diversity and inclusion in the workplace.

Lavazza prohibits discrimination and harassment of any type and affords equal employment opportunities without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.

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