Account Based Marketing Lead

Federato is on a mission to defend the right to efficient, equitable insurance for all. We enable insurers to provide affordable coverage to people and organizations facing the issues of today - the climate crisis, cyber-attacks, social inflation, etc. Our vision is understood and well funded by those behind Salesforce, Veeva, Zoom, Box, etc. Federato is the only AI-native platform that spans the full policy lifecycle and changes the way insurance work gets done. Better decisioning is built-in, not bolted on: insurers' unique portfolio goals, strategies, rules, and appetite are part of the workflow so underwriters win the right deals, faster. From the moment a submission hits an underwriter’s inbox, AI is put to work, triaging submissions with a focus on high-appetite business, delivering real-time feedback on the portfolio, and consolidating workflows into a single proven system. Federato drives better business outcomes.

What you'll be doing

• Design and execute 1:1 and 1:few ABM programs that align to sales goals and influence decision makers across the buyer’s journey. They will oversee account selection, account research and planning, as well as orchestration across multiple marketing channels (like email, website, personalized advertising, intent data and events).
• Define buyer personas within accounts, crafting messages that align to persona challenges and expected business outcomes.
• Coach and align stakeholders across Marketing, Customer Success and Sales to execute on integrated account activation plans.
• Partner with content teams to provide campaign customization and tailored thought leadership.
• Monitor key performance indicators for ABM programs across multiple tactics and ensure continuous improvement and effectiveness of prospecting and marketing tactics.

Who we hope you are

• 5+ years of experience in ABM/Field Marketing in a B2B environment
• Proven track record of managing integrated B2B marketing campaigns using tactics that include webinars, digital advertising, and social media
• Familiarity with the technology sales cycle and how to employ marketing communication strategies to nurture and engage
• Excellent project management skills
• A strong team player who thrives in a collaborative environment, with the ability to build relationships with key stakeholders within the marketing and sales teams Compensation for this role is between $175,000-$200,000. Final offer amounts are determined by multiple factors including candidate location, experience and expertise and may vary from the amounts listed above. Total compensation package does include stock options, benefits and additional perks.

Here at Federato, your capabilities are important, but culture fit is essential. We move fast, are eager to listen to our users, take a first principles approach to solving problems, and value learning and the ability to change our minds. Most importantly, we're here to have fun. Our ability to make a difference starts with our people. We would love to work with you!

We are an equal-opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender expression, sexual orientation, age, marital status, veteran status or disability status. We will provide reasonable accommodation to individuals with disabilities to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation at [email protected]