Head Of Portfolio, Innovation & Digital-First Consumer Brands
Head Of Portfolio, Innovation & Digital, First Consumer Brands
Location: Remote (U.S.)
Company Summary At EyePromise, every product is rooted in clinical science and built on a foundation of trust, reflecting a broader vision to help people see the moments that matter most. For more than 20 years, the company has developed eye care solutions that combine rigorous research with real-world results. Guided by a commitment to continuous improvement, EyePromise partners with leading optometrists and ophthalmologists to create clinically informed formulas that deliver meaningful, lasting impact-supporting better vision today and into the future.
About the Role
EyePromise is building a focused, high-impact growth engine-simplifying the portfolio, scaling what works, and creating new digital-first revenue streams.
The Head of Portfolio, Innovation & Digital-First Consumer Brands is a hands-on builder role responsible for driving:
- Portfolio optimization (what we prioritize and scale)
- Commercial innovation (bundles, offers, new products)
- Digital-first brand incubation (new revenue streams)
This role connects what we build with how it performs in market—ensuring innovation drives real, measurable growth, and will report into the Commercial Growth Officer.
You will build, test, and scale-not just plan.
What You’ll Own
Portfolio Optimization (Core Business)
- Own day-to-day portfolio management and optimization, including:
- SKU prioritization and rationalization (what to scale vs. deprioritize)
- Pricing strategy and testing (price points, promo structure, discounting)
- Product mix and margin optimization
- Identify opportunities to improve:
- Conversion
- AOV / attach rate
- Customer lifetime value
- Partner with Growth, CX, and Sales to translate portfolio decisions into in-market execution
- Continuously refine the portfolio toward fewer, higher-performing SKUs and offers
Commercial Innovation
- Build and launch:
- Bundles and protocol-based offers
- Cross-sell and attach strategies
- Pricing and promotional tests
- Translate insights into live, in-market experiments, working with the dComm team
- Ensure all innovation is designed for commercial performance (not just concept)
New Products & Extensions
- Develop and test with channel teams:
- New SKUs
- Product extensions
- New offer constructs
Digital-First Consumer Brands
- Incubate and test new digital-first products and concepts
- Build MVPs quickly and iterate based on performance
- Leverage creator ecosystems and emerging consumer behaviors
- Scale winning concepts into meaningful revenue streams
End-to-End Execution
- Own the full lifecycle: concept > launch >scale (or stop)
- Move quickly-prioritize speed and learning over perfection
- Run rapid test-and-learn cycles
- Track performance (conversion, CAC, LTV, attach, margin)
- Scale what works quickly
- Stop underperforming ideas early
Cross-Functional Collaboration
- Work closely with:
- CX & CLV (retention + subscription)
- Creator & Medical Credibility (marketing+content + proof)
- Amazon, DTC, and Sales/ECP teams (channel execution)
Performance & Metrics
- Incremental revenue from portfolio optimization and innovation
- AOV, attach rate, and CLV improvement
- Speed from concept > launch > scale
- Margin performance
- Test velocity and win rate
What Success Looks Like
- Core portfolio becomes simpler and higher-performing
- Bundles and offers drive measurable lift in AOV and conversion
- New products and ideas launch quickly and cleanly
- Strong pipeline of experiments with clear outcomes
- Digital-first concepts scale into incremental revenue streams
This Role Is
- Hands-on, fast-moving, and execution-driven
- Building directly in tools and platforms
- Balancing core optimization + new growth creation
- Accountable for results-not just ideas